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THE ONLINE EXCHANGE EZINE...
~ A TOP Rated, World Renowned Ezine with Proven Methods for providing
Marketing Assistance and Resources to Small and Home Businesses.
ISSN: 1528-3992
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~WELCOME to the latest edition of The OnLine Exchange Ezine.
We are dedicated to keeping you informed of all the up-to-date
Marketing Trendz the Internet has to offer. This Ezine will give you that
Leading Edge and will always keep you one step ahead in the
Marketing World. (To review more business tips, go to :
http://www.marketingtrendz.com/archives.htm)
ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide it's
subscriber list to ANYONE. We respect the privacy of our readers. Please see
the bottom of the Ezine for removal instructions.
-=*=--=*=--=*=--=*=--=*=--=*=--=*=--=*=--
(c) Online Exchange Edition....May 29, 2000
-=*=--=*=--=*=--=*=--=*=--=*=--=*=--=*=--
IN THIS ISSUE:
~ Our Top 4 Stars~~"Sponsors in the Spotlight"
~ **Feature Article** WORDS CAN BE LETHAL!
~ "TOP Pick" Classified Ads
~ Business Know-How * WANT UNIQUE VISITORS?
~ ADVERTISE Today With The OnLine Exchange E-Zine
~ *Special Feature* For ALL Subscribers!!!
~ The "Encouragement" Exchange
~ A Word From The Editors *
~ Removal Instructions
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FEATURE ARTICLE*
WORDS CAN BE LETHAL!
by debbie solomon
-------------------------------------------
We all know the power behind words. Basically, email
can be so dangerous, it is lethal. Let me explain to you why.
It is so important for all of us to realize the serious nature of
this reality, because a majority of our business is based on Email.
Our main source of communication is through email. There are no
faces, no tones of voices, only the words in front of us to express
our tones, moods and professionalism.
THIS CAN SO EASILY BE MISINTERPRETED.
When you are on the phone or in a meeting, you can hear a person
talking and know their intentions by their tone of voice. When using
email, you only have words, so when someone is explaining something
in an email, and it is not worded very precise, people can misinterpret
your tone and essential meaning.
It is essential that you always choose your words carefully, and
maintain a professional tone in your words at all times.
When a business person is misinterpreted,
most recipients would become defensive in the matter,
which can cause a domino downfall affect on your business.
If one person presumes you are just a bit unprofessional and
assumes your tone of words is less than what it should be, you can be
assured
that this will cause a negative affect on your business.
Here are some suggestions you will want to consider when
corresponding via email with prospects and clients:
* Always maintain a positive attitude in your words.
* If there is a problem, do not make excuses for it, just answer them
with the solution to the problem.
* Even if something negative occurs and you know it is not your fault,
never let the client know it was whose fault.
They do not want
hear that. Apologize for any inconvenience and again,
offer a solution.
* HONESTY...Always be completely open and honest
with your clients/prospects.
NEVER promise more than you can produce.
And make sure they know what has to be done in
order for them
to achieve their anticipated goals and
expectations.
* Always remember, the CUSTOMER IS ALWAYS RIGHT!!!!
Even when they are not.
You may think this is a Catch-22, but it isn't,
because you will only gain respect.
I am sure you have the idea of what an email should consist of.
And how to properly handle clients.
ONE negative sentence or word in an email could truly KILL your business.
If you have one unhappy customer, you will have 100,
because that one person will tell 10 people and they will tell 10 people
and the next thing you know, your business is in a spiral downfall.
Don't let this happen to you! Always keep a positive attitude,
and even if you cannot please all your customers,
as long as you know you maintained a professional and
positive attitude, you are the winner and you will succeed.
Be careful of what you say, and more important,
be careful of the way you say it!!!
===========================
Debbie Solomon is the owner
of the world renowned Marketing Trendz Workshop
devised for small and home businesses in learning all the
various marketing tools and techniques that are
required for success online.
She are also the author of two business building
E-Books, and The Online Exchange Ezine.
Please visit their site at:
http://www.marketingtrendz.com
mtrendz@cs.com
//////////////////////////////////////////////////////////////////
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///////////////////////////////////////////////////
**BUSINESS KNOW-HOW**
Want more unique Visitors?
by Robin Porter
============================
Getting more traffic must be one of the most widely covered
subjects on the Internet today.
Everyone wants more visitors to their website, and with online
competition increasing daily, marketing your business online can
seem like a daunting task. But as we come across ever more
imaginative ways to lure them in, I can't help feeling that the
vast majority of webmasters are overlooking a vast untapped
online market. Potential markets of many millions of "surfers",
many of which are likely to be interested in your products /
services / website. But if such huge markets exist, why are
nearly all webmasters overlooking them?
The answer is language.
We take it for granted that English is the language of the Net.
Most of us don't give it a second thought that many tens of
millions of people are surfing the web in languages other than
English. The rate of new user growth in the United States may be
starting to slow down, but in Europe and elsewhere it's just
heating up. Everyone's getting online! And the mixture of
languages is enormous - French, German, Spanish, Italian,
Swedish. In many of these countries, the Internet is being
embraced in ways not seen in the US. One such example is Finland
-now widely recognized as a pioneer in the use of new Internet
technologies and ways of using the Internet. It is also home to
techno giants such as Nokia and Erricson.
Historically, the Europeans were colonist empires, and
consequently, their languages are spread throughout the world.
Spain and Portugal dominated central and South America, and the
French reached Canada, the Caribbean and large parts of Africa.
Consequently Spanish is the official language of twenty
countries, is spoken by over 250 million people, and is the third
most widely spoken language in the world. Then of course, there's
China. With over 1 Billion people -that's over 16% of the
population -it's not going to be very long before we have to sit
up and take notice of this huge emerging market.
So how do we tap into these markets? Firstly, you need a
translated version of your website. If you have a large site, you
may prefer to produce an abridged version. Translation services
are easy to find locally, or you can find them online. Ideally,
use one where the translator translates into their native tongue.
There are some online services where you can just type the URL of
a webpage, and it will provide you with your page instantly
translated. These services are inexpensive or even free (such as
http://www.freetranslation.com
or http://www.plustranslation.com
).
It is advisable, however, to get a fluent speaker of the language
to check the results before you use them.
You don't need to go to the trouble of new domain names, new
hosting accounts -just put them on the same server as your
current site. Next, you may want to include links from your
homepage -perhaps in the form of flags relating to the language
- to channel foreign language surfers who inadvertently end up on
the English language site.
Once you have translated your website, you must of course
promote it. Register it with search engines and directories in
the appropriate countries. You can find listings of search
engines and directories, country by country, at
http://www.searchenginecolossus.com
. If you have an
international domain (such as .com), you shouldn't have too much
trouble registering, though you may come across some that insist
you are registered in that country. If so, you will need to weigh
up how important that search engine is, against the potential
number of surfers for that country/language. If it's too big to
ignore, then you can register a domain for that country, and set
up a separate website.
1. Identify countries suitable for your business, that
you
would like to tap into - and find out
their native tongue.
2. Translate your website, using local translators,
software or
online services.
3. Have someone check the translation
4. Place links on your homepage, showing you have other
language
options.
5. Promote your website in the local countries, through
directories, search engines etc.
There you have it. As the competition increases in the English
speaking world, you now have the opportunity to inexpensively
access fresh markets with tens of millions of potential
customers. Food for thought!
----------------------------------------------------------------
Article by Robin Porter
RP Associates brings you "The Internet Marketing Wizards".
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----------------------------------------------------------------
////////////////////////////////////////////////////////
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**THE ENCOURAGEMENT EXCHANGE**
»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@
«
"The greatest power that a person possesses is the
power to choose."
~ Martin Kohe
»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@
«
///////////////////////////////////////////////////
A Word From The Editors:
We hope you have enjoyed this issue of the
Online Exchange Ezine.
We would like to welcome all our New Subscribers.
I really encourage everyone to take advantage of
our FREE E-Book S.C.R.E.A.M. that we are
offering exclusively to our subscribers. This is
not just some ordinary book. It teaches you step
by step all the essentials that is involved in
owning your own business. I am not saying this
because I wrote it. I am saying this because I have
collected many many ebooks in the past, and this
is with out a doubt one of the most comprehensive books
on the net. Mostly because it is cut-and-dry and to-the-point.
No beating around the bush, and no technical jargon that you
will not understand. Down to earth, realistic writing is what
makes this book so unique.
I love working on the computer. It is my life, but one thing
I just don't understand is all that technical jargon. I like
simplicity and I like to know what I am reading and not
question the meaning behind it. That is why we took the
knowledge we learned and spelled it out for everyone to understand.
I am so sure you will appreciate this FREE E-Book. And you
will gain so much knowledge from it. Enjoy this book, and
we would really like you to let us know what you think of it.
Our biggest concern is your thoughts and input and to make
sure we are furnishing you with the proper tools. We cannot
be sure that we are doing the right thing if we do not hear
your comments and your concerns.
Please email me at:
mtrendz@cs.com
and let me know your thoughts about the book. It would be
greatly appreciated.
If there is anything you would like to see more of in our
ezine, or any comments, questions, or
concerns you may have, please feel free to email us
anytime at:
admin@marketintrendz.com
Until Next Time!!
Best Regards,
Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz &
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com
=================================================
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current
view of MarketingTrendz on the issues discussed as of the date of
publication.
Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of
any information presented after the date of publication.
INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND,
EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED
TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR
PURPOSE AND FREEDOM FROM INFRINGEMENT.
The user assumes the entire risk as to the accuracy and the us of this
document.
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