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THE ONLINE EXCHANGE EZINE...
~ A TOP Rated, World Renowned Ezine with Proven Methods for providing
Marketing Assistance and Resources to Small and Home Businesses.
ISSN: 1528-3992

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~WELCOME to the Newest Edition of The OnLine Exchange Ezine.
This issue is filled with comprehensive information that will
give you the Leading Edge on All the Marketing Techniques and Tools
of the Internet. (To review more business tips, go to :
http://www.marketingtrendz.com/archives.htm)



ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide it's
subscriber list to ANYONE. We respect the privacy of our readers. Please see
the bottom of the Ezine for removal instructions.


-=*=--=*=--=*=--=*=--=*=--=*=--=*=--=*=--

(c) Online Exchange Edition....May 22, 2000

-=*=--=*=--=*=--=*=--=*=--=*=--=*=--=*=--

IN THIS ISSUE:

~  Our Top 4 Stars~~"Sponsors in the Spotlight"

~  **Feature Article** SETTING UP A HOME BUSINESS

~  "TOP Pick" Classified Ads

~  Business Know-How * How to Use Viral Marketing Strategies

~  ADVERTISE Today With The OnLine Exchange E-Zine

~  *Special Feature* For ALL Subscribers!!!

~  The "Encouragement" Exchange

~  A Word From The Editors *

~  Removal Instructions

//////////////////////////////////////////////////////////

**TOP STAR SPONSOR**

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============================================

**TOP STAR SPONSOR**

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===========================================

**TOP STAR SPONSOR**

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===========================================

**TOP STAR SPONSOR**

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//////////////////////////////////////////////////////////////

FEATURE ARTICLE*


             Setting Up A Home Business
            ============================


  By Betty Ann Wilkins,
  of the-work-at-home.com

  The idea of working from home is more than just appealing,
  it is a reality for nearly 50 million, according to Link
  Resource's National Work-at-Home Survey.  By working from
  home many people avoid the high overhead and start-up costs
  of obtaining a commercial office.

  Knowing where to begin can be daunting to say the least.
  Getting yourself set-up correctly can help make your business
  a success, here is a guide to help you.


  ==> Decide What Type of Business
  Make a list of all the things you like to do along with your
  work experience, education (formal or self learned), and
  items you already own that could be used in a business.
  Check over this list carefully.  From it you can make a list
  of possible businesses to start.  Narrow down your list of
  possible businesses by crossing off any that do not fill a
  need or is just not interesting to you.


  ==> Decide What Area of Your Home to Use
  Be sure to choose a place away from family activity.  It is
  best if the area is completely separate, such as the garage
  or remodeled basement that doesn't get used, but any area that
  is large enough to hold all the supplies and equipment you
  will need is fine provided that you make it clear that this
  area is "off limits" and for business purposes only.


  ==> Assess How Much Time You Can Devote to the Business
  Don't assume that you have plenty of time just to find out
  that really you don't have the time.  Make a list that shows
  your weekly activities and time usage, examine it and decide
  exactly how much time you can devote to the business without
  overloading yourself.  Be honest with yourself and remember,
  you do not  have to start out full-time.  Numerous people
  start a home business on a part-time basis.


   ==> Sole Proprietorship, Partnership, or Corporation
  Which is best?  To start, a sole proprietorship because it is
  owned by one person and is the easiest to start and the least
  complicated to dissolve.  Other benefits are that you own all
  the profits, you are the boss, you get the tax savings you will
  have more incentive and motivation because it is your business.


  ==> Do Your Homework
  Take the time to research different home businesses.  You will
  find numerous books on the type of business you are interested
  in at the Library.  The Small Business Administration also has
  many reports and information that will help you.


  ==> Choose a Name for your Business
  It is very important to register your business name in the area
  you live in (Check with your City Hall).  Should someone else
  already be using the name you chose you will be notified and
  will need to choose a new name.


  ==> Create a Business Plan
  This plan should establish a plan of action for your business.
  You will re-evaluate and possibly revise your plan every 6 months
  or so.  Be sure to detail all aspects of your new business here.


  ==> Get Licenses & Permits
  You may need some special licenses & permits.  Be sure to call
  your City Hall or the local Chamber of Commerce and they will be
  able to tell you exactly what you will need to start your business.


  ==> Set up a Business Checking Account
  Check out different Banks to see what their minimums and rates are.
  Get the best deal that you can.  Be sure to check into Credit Card
  services to be able to accept credit cards from your customers.
  You should get a charge card in the business's name if possible.
  If it is not possible set aside a personal credit card for your
  business. A checking account, when used properly can be a great
  bookkeeping record for a sole proprietor.

This will help you get started on the right road to starting your own
business on the right foot.  Best of luck in all your endeavors.

//////////////////////////////////////////////////////////////////


$$$$TOP PICK CLASSIFIED ADS$$$$


---------------------------------------

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----------------------------------------

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----------------------------------------

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----------------------------------------

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---------------------------------------

New !!! Who Wants To Be A Millionaire???
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-------------------------------------

Learn How To Fire Your Boss
Learn how to fire your Boss.
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--------------------------------------

THE SECRETS!
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-------------------------------------

E-Commerce is the future of traditional business.
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Combining Multi Level Marketing and E-Commerce
With products that will increase gas mileage, super
fertilizers & voice translation devices, SCC/E2W will be
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jespur@recorder.ca

-------------------------------------

Are you TIRED of not getting any satisfaction from your current job;
living from paycheck to paycheck and feeling that your future
is in someone else's hands? 
We have helped 1000's of people change their lives...we can help you too! 
Free Work From Home booklet.
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-----------------------------------

BREAK THE BANK INTERNET MARKETING!!!
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plus FREE training! 1-888-226-7135 Pin 2018

----------------------------------

Be Boss Free! Stay Home-Work Online!
Put your computer to work with our turnkey, duplicatable
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---------------------------------

WORK FROM HOME
Want more out of life?
Work for a legit company part or full time.
Need more information?
Visit:
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---------------------------------

Work At Home -Start Your Own Recession Proof Business!
GET PAID DAILY!  UNLIMITED INCOME POTENTIAL!
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This business will change your life.
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---------------------------------

The FREE SmallBizFFA website is a completely automated
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----------------------------------

Why Does The Internet +
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-------------------------------

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///////////////////////////////////////////////////

**BUSINESS KNOW-HOW**

How to Use Viral Marketing Strategies to Grow Your
Newsletter by Thousands of Subscribers... Guaranteed"
by Rob Willmann

Growing your newsletter doesn't have to be a boring,
tedious process.

Here's 3 viral newsletter marketing tips that will add
thousands of subscribers to your newsletter and
increased profits to your bottom line.

===========
1) Create a Free Ebook with your Subscribe URL on each page.
===========

I recently created a free ebook by compiling 25 articles
from some of the best ecommerce writers on the net. At the
top of each page in my ebook I created a form where people
could subscribe to my newsletter.

Next I gave a few of my ezine publishing friends a free copy
of the ebook and asked them to give it away to their subscribers.

The results were electrifying. This technique is a definite
winner.

TIP: Offer your new ebook to other ezine publishers as a
freebie they can give to their subscribers.

===========
2) Write a high-quality article and submit it to other
newsletter publishers.
===========

Sending articles to newsletter publishers is one of the main
ways I grow my own newsletter. Articles have many advantages
over placing ads:

o  You gain credibility with the reader. This leads to more
    subscribers.

o  There is no cost involved. (a *definite* plus!)

o  Articles are read much more than ads. More eyeballs
    reading your article means more subscribers.

Here's a few tips to help you increase your results:

1) Be sure to send a personal email when you send your
article to publishers. If they're anything like me, they're
really busy. Personalizing your email will increase the
chance that it'll get read.

2) Don't forget to include a short resource box at the bottom
with info on how to subscribe to your newsletter. Use mine
at the bottom as an example.

3) Write short, snappy copy. Guide readers through your
articles by using ellipses... white space, and bullet lists.

The first time I tried this technique over two years ago I
wrote a small 4 paragraph article and sent it to Link
Exchange Digest. I received over 100 subscribers in less
than 4 hours.

===========
3) Ask your current subscribers to refer others.
===========

Although by definition this isn't a viral technique, it works.
Here's three ways to use this tip to increase your subscriber
base:

o  Add a referral form on your ezine archives webpage.

o  In each newsletter, ask your subscriber to forward a copy
    of your newsletter to their friends.

o  Create a form on your "Thank You For Subscribing" page
    where new subscribers can send a recommendation email to
    their friends.

I've personally used these techniques to successfully grow my
own newsletter. If I can do it, so can you.

Good Luck!
=======================
Article written by Rob Willmann, the CEO of Ubrande, LLC.
Subscribe to Rob's "Gold Mine Daily Tips" and discover:
o How to Double your Subscriber Rate by Working Less
o How to Create a Sense of Community with Your Readers
o How to Find Free Content for your Publication
o How to Use Freebies to Gain Subscribers
http://www.roibot.com/w.cgi?R5978_m04art


////////////////////////////////////////////////////////

ADVERTISING with The OnLine Exchange E-Zine

IS YOUR BUSINESS READY FOR THE CHALLENGE?


*Are You Looking to Increase Traffic to Your Website?
*Are You Looking for Productive Advertising?
*Do You Want To Make Money?

TAKE THE MARKETINGTRENDZ CHALLENGE TODAY!!!!
If you have a great product or opportunity,
we challenge you to advertise with us...

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Many of our readers are STILL looking
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Over 24,000 subscribers and growing!

Come See What We Mean:

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$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

*SPECIAL FEATURE* for all Subscribers

~Do You Need a Vacation?
~Looking for a Little Getaway?
~Is Your Budget Stopping you from Getting Away from It all?

How Does a 2/Night - 3/Day Stay
in Luxury Accommodations Sound to You?

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//////////////////////////////////////////


**THE ENCOURAGEMENT EXCHANGE**

»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «


Determination

The difference between the
impossible and the possible
lies in a person's determination.

Tommy Lasorda


»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «

///////////////////////////////////////////////////

A Word From The Editors:

We hope you have enjoyed this issue of the
Online Exchange Ezine.

We would like to welcome all our New Subscribers.

After a nightmare of a week, we are finally all
straightened out.  I guess you can say, this
has been a real learning experience for us.
You just don't realize how much could go wrong
owning an internet based business, until is
actually starts happening to you.  But I must say,
all of you have been so understanding.  We felt
so bad when all those duplicate mailings just kept
going and going and going....Even the Energizer Bunny
could not keep up with all the duplicate mailings. That
listserver just went totally haywire, and it was YOU who
was inconvenienced with it all.  Not to mention the guilt and
stress we endured knowing the annoyance it was causing.

I cannot say, all our problems are over, but I feel we are well
over this hump, and we did switch over to a new listserver.
This week will really be the test to see if they will stand
up to their reputation.  I sure hope so, for everyone's sake.

Being in a situation like this has taught me a lot though.
The internet is so imperfect.  There are glitches and problems
at every turn, but it is how a professional handles the situation,
and what they do to rectify that makes all the difference in the
world.  I am lucky enough to have a partner, because when I
was freaking out, she was calm, and when she was freaking out,
I was calm.  So we both smoothed over each other and took
action to solve the problem as quickly and efficiently as possible,
and that makes all the difference in the world when it comes to
customer service and professionalism.

We hope you realize how much we appreciate your patience,
and we have much gratitude because of that.


If there is anything you would like to see more of in our
ezine, or  any comments, questions, or
concerns you may have, please feel free to email us
anytime at:
admin@marketintrendz.com

Until Next Time!!
Best Regards,


Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz &
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com

=================================================

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The information contained in this document represents the current
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publication.
Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of
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INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND,
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