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THE ONLINE EXCHANGE E-ZINE...EVENING EDITION
~ A TOP Rated, World Renowned E-zine with Proven Methods for providing
Marketing Assistance and Resources to Small and Home Businesses.
ISSN: 1528-3992

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~WELCOME to Our Monthly Special DOUBLE EDITION
of the OnLine Exchange Ezine.
This double edition is packed full of helpful information that will
give you that Leading Edge on All the Marketing Techniques and Tools
of the Internet. Our Monthly Double Editions are especially popular
due to the extraordinary amount of information we provide all our readers.
We hope you enjoy our Double Edition this month!! And please feel
free to email us with any suggestions or concerns.


ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this e-zine. We will NEVER provide
it's subscriber list to ANYONE. We respect the privacy of our readers.
Please see the bottom of the E-zine for removal instructions.


-=*=--=*=--=*=--=*=--=*=--=*=--=*=--=*=--

(c) Online Exchange Edition...May 15, 2000

-=*=--=*=--=*=--=*=--=*=--=*=--=*=--=*=--

IN THIS ISSUE:

~  Our Top 4 Stars~~"Sponsors in the Spotlight"

~  Feature Article * How to Use Viral Marketing Strategies

~ "Top Pick" Classified Ads

~  Business Know-how * Why the Internet is an Entrepreneurs' Dream

~  "ADVERTISING" with The Online Exchange E-zine

~  **Cool Site**  Cooking up a Storm?

~  A Word From The Editors: Some Words of Wisdom

~  Removal Instructions

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FEATURE ARTICLE*

How to Use Viral Marketing Strategies to Grow Your
Newsletter by Thousands of Subscribers... Guaranteed"
by Rob Willmann

Growing your newsletter doesn't have to be a boring,
tedious process.

Here's 3 viral newsletter marketing tips that will add
thousands of subscribers to your newsletter and
increased profits to your bottom line.

===========
1) Create a Free Ebook with your Subscribe URL on each page.
===========

I recently created a free ebook by compiling 25 articles
from some of the best ecommerce writers on the net. At the
top of each page in my ebook I created a form where people
could subscribe to my newsletter.

Next I gave a few of my ezine publishing friends a free copy
of the ebook and asked them to give it away to their subscribers.

The results were electrifying. This technique is a definite
winner.

TIP: Offer your new ebook to other ezine publishers as a
freebie they can give to their subscribers.

===========
2) Write a high-quality article and submit it to other
newsletter publishers.
===========

Sending articles to newsletter publishers is one of the main
ways I grow my own newsletter. Articles have many advantages
over placing ads:

o  You gain credibility with the reader. This leads to more
    subscribers.

o  There is no cost involved. (a *definite* plus!)

o  Articles are read much more than ads. More eyeballs
    reading your article means more subscribers.

Here's a few tips to help you increase your results:

1) Be sure to send a personal email when you send your
article to publishers. If they're anything like me, they're
really busy. Personalizing your email will increase the
chance that it'll get read.

2) Don't forget to include a short resource box at the bottom
with info on how to subscribe to your newsletter. Use mine
at the bottom as an example.

3) Write short, snappy copy. Guide readers through your
articles by using ellipses... white space, and bullet lists.

The first time I tried this technique over two years ago I
wrote a small 4 paragraph article and sent it to Link
Exchange Digest. I received over 100 subscribers in less
than 4 hours.

===========
3) Ask your current subscribers to refer others.
===========

Although by definition this isn't a viral technique, it works.
Here's three ways to use this tip to increase your subscriber
base:

o  Add a referral form on your ezine archives webpage.

o  In each newsletter, ask your subscriber to forward a copy
    of your newsletter to their friends.

o  Create a form on your "Thank You For Subscribing" page
    where new subscribers can send a recommendation email to
    their friends.

I've personally used these techniques to successfully grow my
own newsletter. If I can do it, so can you.

Good Luck!
=======================
Article written by Rob Willmann, the CEO of Ubrande, LLC.
Subscribe to Rob's "Gold Mine Daily Tips" and discover:
o How to Double your Subscriber Rate by Working Less
o How to Create a Sense of Community with Your Readers
o How to Find Free Content for your Publication
o How to Use Freebies to Gain Subscribers
http://www.roibot.com/w.cgi?R5978_m04art

////////////////////////////////////////////////////////////

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$$$TOP PICK CLASSIFIED ADS$$$

---------------------------------

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----------------------------------

BREAK THE $40,000 INCOME BARRIER! GET PAID EVERYDAY!
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---------------------------------------

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---------------------------------

Why Does The Internet +
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---------------------------------

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-------------------------------

Work At Home -Start Your Own Recession Proof Business!
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This business will change your life.
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-------------------------------

Are you TIRED of not getting any satisfaction from your current job;
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-----------------------------------

***TAKE THE SUMMER OFF!!***
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Can you send email? Put your computer to work for you!
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--------------------------------------

TIMING is EVERYTHING!
Now you can profit from the growing trends in preventive health care,
sports fitness and e-commerce. Now, for the first time,
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Find out how you can be a part of rexall.com.
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--------------------------------------

Be Boss Free! Stay Home-Work Online!
Put your computer to work with our turnkey, duplicatable
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--------------------------------------

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--------------------------------------

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------------------------------------

With over 40 years in combined experience in Network Marketing,
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----------------------------------

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///////////////////////////////////////////////////////////

BUSINESS KNOW-HOW*

Why the Internet is an Entrepreneurs' Dream
(C) 1999, Marty Foley

Last summer a vacation that entailed traveling across much
of the U.S. helped me reflect a bit about my Internet business
and reminded me of some of the advantages of doing business
online. Let's consider just a few of them...

1) Generate Multiple Self-Sustaining Income Streams

While I was on vacation, my online business continued to make
money. The Internet allows you to generate multiple streams of
income that are more or less on autopilot; an advantage which
most types of businesses (and jobs) simply don't offer.

2) Internet Businesses are Portable

As I tossed around the possibility of relocating to the
beautiful countryside area that I visited on vacation, I was
reminded how most people are geographically tied to their jobs.
Unfortunately, where they live is largely dictated by where
they work. And if they don't live near their jobs, lots of
commuting is required, which is often a major headache.

However, if you earn your income online, you have the
flexibility of living and working most anywhere that you want,
as long as you have Internet access. There aren't many
businesses or jobs that allow much freedom to choose where you
live.

Since you can operate an online business from home, your
commute to work may involve nothing more than a leisurely
stroll from your breakfast table to your desktop computer. No
traffic hassles, office politics, or related headaches.

3) Low Startup and Overhead Expenses

Low startup and overhead expenses mean low risk. If you try
opening a retail store, manufacturing plant or other offline
business, chances are you'll need several thousand dollars
just to open your doors, let alone pay the monthly bills. Not
so with an Internet business, which you can start, build,
promote and maintain on a shoestring budget. My basic recurring
expenses include web hosting and Internet access, totaling
well under $100 per month.

4) Tremendous Marketing Reach

Of course, one of the greatest advantages is the ability to
reach very large numbers of prospects online. Statistics vary
based on who you listen to, but the numbers of existing
Internet users are staggering, not to mention the new users
that sign on daily.

I could go on and on about the various advantages of an online
business, but you get the point. If you've been thinking about
starting your own Internet venture, keep the above advantages
in mind. They are just a few of many that make the Internet an
entrepreneurs' dream.

-----

Find out how Marty Foley went from a wage slave in the "rat
race" to successful Internet entrepreneur - working from a
corner of his bedroom in his spare time - without spending a
single penny on advertising. Click now to discover this and
other revealing success stories in Internet Marketing
Goldmine: http://profitinfo.com/catalog/?rb150




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ADVERTISE with the OnLine Exchange Ezine  TODAY!!!

BE A WINNER!

BLAST YOUR AD to our targeted 24,000 Subscribers
and growing! There is no better way to Announce
your Opportunity than to ADVERTISE in
The OnLine Exchange Ezine.
We have a wide variety of "AD Packages"
available to Fit Everyone's Needs and Budgets!!
To view our packages....

http://www.marketingtrendz.com/advertising.htm

Ezine Advertising Works!!! Watch your business
Skyrocket!!

...And THAT IS JUST THE BEGINNING!
Advertise with The OnLine Exchange EZINE and
you will automatically be entered into our Weekly
Drawing for a FREE VACATION GETAWAY FOR 2!!!
The Winner is announced every week in our Ezine!

You can't get any better than THIS!

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In an effort to recognize the Valuable and Informative Sites
the internet has to offer, we are Now Offering a
MARKETING EXCELLENCE AWARD. Please visit our site
for requirements and criteria. SUBMIT Your Site TODAY!
http://www.marketingtrendz.com/award.htm
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**COOL SITE**

We all have to cook right?
Make it easy on yourself. 
Millions of recipes are available for you at one site.
Many Bon Apetite Recipes can be found here.

I love to cook, but there are so many times I just want
something different.  I just put in the Search of what
I am cooking, such as Chicken, and then tons of
Chicken recipes come up.  I just love it. 

This will save you so much time and frustration trying
to figure out what to cook.  OR what to have your husband
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http://www.epicurious.com/




///////////////////////////////////////////////////

A WORD from The EDITORS:

Some Words of Wisdom:

YOU NEED A PLAN TO FIND SUCCESS

Wanting success isn't sufficient enough to get it.
You've got to ask yourself,
"What are you going to do to get the things you want."
 
Your problem is to bridge the gap which exists
between where you are now and the goal you intend to
reach.
You cannot fail with a definite step by step plan,
because each step will carry you along to the next
step, like a track.

All you need is the plan, the road map,
and the courage to press on to your destination.

You cannot get lost on a straight road.

-----------------


We always welcome any comments, questions, or
concerns you may have.  Please feel free to email us
anytime at:
admin@marketintrendz.com

Until Next Time!!
Best Regards,


Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz &
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com

=================================================

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view
of MarketingTrendz on the issues discussed as of the date of publication.
Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
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and MarketingTrendz cannot guarantee the accuracy of any information
presented after the date of publication.
INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND,
EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED
TO THE IMPLIED WARRANTIES OF MERCHANTABILITY,
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FROM INFRINGEMENT. The user assumes the entire risk as to
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