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THE ONLINE EXCHANGE EZINE...MORNING EDITION
~ A TOP Rated, World Renowned Ezine with Proven Methods for providing
Marketing Assistance and Resources to Small and Home Businesses.
ISSN: 1528-3992

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~WELCOME to Our Monthly Special DOUBLE EDITION
of the OnLine Exchange Ezine.
This double edition is packed full of helpful information that will
give you that Leading Edge on All the Marketing Techniques and Tools
of the Internet. Our Monthly Double Editions are especially popular
due to the extraordinary amount of information we provide all our readers.
We hope you enjoy our Double Edition this month!! And please feel
free to email us with any suggestions or concerns.

ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide it's
subscriber list to ANYONE. We respect the privacy of our readers. Please see
the bottom of the Ezine for removal instructions.


-=*=--=*=--=*=--=*=--=*=--=*=--=*=--=*=--

(c) Online Exchange Edition..... May 15, 2000

-=*=--=*=--=*=--=*=--=*=--=*=--=*=--=*=--

IN THIS ISSUE:

~  Our Top 4 Stars~~"Sponsors in the Spotlight"

~  Feature Article * PROMOTING YOUR SITE WITH DOORWAY PAGES

~ "Top Pick" Classified Ads

~  Business Know-How * Simple AD Mistakes That Will KILL Your Response

~  "ADVERTISING" with The OnLine Exchange Ezine

~  The WINNER of Our Vacation Getaway Contest is........

~  HOT TIP  Marketing Tool

~  The "Encouragement" Exchange

~  A Word From The Editors

~  Removal Instructions

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FEATURE ARTICLE*

Promoting Your Site With Doorway Pages
               By Mathew Zupanec
 
Over 95% of Web users find what they are looking for by
visiting the top 6 search engines. And everyone agrees that,
If your site doesn't rank in the top 10 or 20 when doing a
keyword search at the top search engines, your target
audience won't be able to find you.

WHAT IS A DOORWAY PAGE?
Doorway Pages (also known as bridge pages, portal pages,
jump pages, gateway pages, entry pages) are the best
solution for many Webmasters to rank well for a specific
keyword. They are pages specifically created for a keyword
phrase and optimized for a particular search engine. These
pages then provide a link to your main web site.

WHAT DOES A DOORWAY PAGE LOOK LIKE?
Make the doorway page in a way it makes sense to the person
viewing the doorway page. If the content on the doorway page
is not interesting and compelling enough, the surfer is very
likely to simply click on the back button of the browser and
move on to other sites.

HOW TO MAKE A DOORWAY PAGE?
Your first step is to decide upon the exact keyword phrase
you wish to target. Picking the correct keyword phrase to
target is very important. Each doorway page will target a
specific keyword phrase (only one for better result). Never
use more than 7 keyword phrases in the page.

Try to create a doorway page without using these components:
 
- No image maps
- No background images
- No frames
- No embedded sounds
- No Java
- No JavaScript
- No banners
- No counters
- No words written in the same or similar color as the
  background
- Nothing complicated or intricate (CGI or FLASH pages)
- No "refresh" tag

(NOTICE: I deliberately change all the "<"s to "(" and  ">"s
to ")" in the codes below. As many email programs now read
HTML, they may display the HTML codes like the way you
see them in your browser. When that happens you will not be
able to see examples.)

Page TITLES
This area is one of the most important factors when ranking
highly in the search engines. Write page Title with keyword
phrase at beginning, about 7-9 words maximum in length.
Example: (TITLE)Doorway Pages for Webmasters(/TITLE)

Meta DESCRIPTION Tag
Describe your web page with the keyword phrase at the
beginning of the description, about 15 words.
Example: (META NAME="Description"
CONTENT="Doorway pages also known as bridge
pages are HTML pages designed specifically to rank
highly on search engines.")

Meta KEYWORDS Tag
Place keyword phrase at the start of the tag. Do not put a
long list of keyword in the keyword meta tag. Keep the
number of meta keywords down to around 6 words or so.
Example: (META NAME="Keywords" CONTENT="doorway pages,
bridge pages, doorway bridge")

Meta ROBOTS Tag
One other meta tag worth mentioning is the robots tag. This
lets you specify that a particular doorway page and linked
pages should be indexed by a search engine.
Example: (META NAME="robots" CONTENT="index,follow")

HEADINGS
Some of the search engines give extra relevance to keyword
phrases that appear within a heading tag. The best doorway
pages will include an (H1) tag with the keyword phrase and
one or two subtitle tags containing other key phrases.
Example: (h1)Doorway Pages(/h1)

ALT
The ALT tag defines the text to display for a graphic if
the user has graphics turned off, or if they put the cursor
over it in web browser. Some search engines will look for
keywords in the ALT tags.
Example: (IMG SRC="logo.gif" ALT=" For More
About Doorway Pages, Click Here"(/a)

BODY TEXT
Add about 200 to 400 words of content where the keyword
phrases are repeated three or four times in different ways.
Use complete sentences, make each sentence different.

COMMENT
You can insert hidden "comments" into your page that are
not visible to the user. A couple of engines will read this
text.
Example:
(!--Begin Doorway Pages Navigation--)
(!--End Doorway Pages Navigation --)

HYPER LINKED TEXT
Use one or two hyperlinks. We suggest two links, if
possible. This helps avoid the problem of being considered
"spam".
Example:
(a href="http://www.yoururl.com")More About Doorway
Pages(/a)
(a href="http://www.yoururl.com/help.htm")Click Here
For Help(/a)

FILE AND DIRECTORY NAMES
Be descriptive with your file and directory names. Make sure
at least one keyword phrase appears in the folder and file
name and try to put it at the beginning. Always use hyphens
(-) or underscores (_) to separate the words in your file
and directory names.
Example: doorway-pages/doorway-bridge-page.htm

Before you create your doorway page make sure you visit this
site where you can find example of doorway page.
http://www.neocitizens.com/doorway-page.html

TIP:
Place the copies of your doorway pages at somebody else's
server. They will have a different address but will perform
the same in bringing you extra visitors.
----------------------------------------------------
 
Article by Mathew Zupanec webmaster of NeoCitizens.com's
Doorway Pages
 
NeoCitizens.com is the fastest growing doorway pages
creating and hosting service. Move into a home a receive 1
MB (up to 100 doorway pages) of FREE web space to create
your own doorway pages optimized for AltaVista, HotBot,
Lycos, Excite, Infoseek and other search engines.
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//////////////////////////////////////////////////////////////

BUSINESS KNOW-HOW*

Simple Ad Mistakes That Will Kill Your Response

By Randy Zakowski

Advertising in the internet can be pretty tough.
Many factors go into a successful ad:

Targeting your market, Powerful headline, Great ad copy etc. etc.

At the same time here are some common mistakes (some I've
made and some I've seen) that you should avoid.

Misspelling and Poor Grammar
How creditable can you offer be if you can't take the time
spell check and proof read your copy.

Using All CAPS
All caps makes your copy very hard to read. In Net
etiquette all caps is considered SCREAMING.

URL Does Not Work
Net Users have a very short attention span. If your does
not work you've lost them.

Not Using  An Autoresponder
If I like your ad and want to know more I'm interested NOW!
You have my ATTENTION. If it takes until the next day to hear
back from you, Forget It!

Chances are I will even forget what I was requesting.
Getresponse.com offers free autoresponders and so
do many other places.

Not Using White Space in Your Ad
A large continuous block of text is hard to read. It will
turn readers OFF. Keep you copy and paragraphs short.
Break it up with white space to make it easier to read.

Not Telling Readers What to do Next
Increase your response rate by telling people what to do
next: Click Now, Go Now, Respond Now or as Nike would
say "Just Do It"

Your Solo Ad Runs By Itself
I recently ran a solo ad. My ad and 3 others came to my
mail box at the same time, from the same place.
What's the sense of a solo ad if it's going to compete with
other solo ad's?

Your Offer Loads Slow
People that visit you want your page to load fast. Fancy
graphics may look nice but will have viewers clicking
on the back button.

Your Offer is on a Page with a Ton of Other Offers
I sometimes respond to an ad, and can't find what
I'm looking for because the page has so many other
offers. Guess what I quit looking.

Make your offer clear. Don't make it compete with
other offers.

Not Tracking Your Ads
How will you know what type of response you received
without using some type of tracking?

Getting Frustrated and Quitting
It happens to us all. You run an ad and expect big things.
Instead you get nothing. DON'T GIVE UP! If you feel you
have a good offer stay with it. Advertise somewhere else,
Change your ad. Just don't quit. Advertising works, you
have to find out how to make it Work For YOU.

Good Luck.

.......................................................

Randy Zakowski
randyz@stratos.net
Killer sales letters in just minutes...without writing!
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S-T-R-E-T-C-H Your Ezine Advertising Dollar!
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**THE ENCOURAGEMENT EXCHANGE**

»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@ «

SUCCESS IS YOUR CHOICE

You have control over your life.
Your success or failure is completely up to you.
You control how lucky you are.
You create your wealth with your effort.

The doubts you'll experience along the way to success
are part of life.
Make a plan for your success and stick to it.
Your life is a marathon, not a short sprint.
Accept total responsibility for your actions
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There are no age limits on when you can transform your
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»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@ «


**********************************************************
A Word From The Editors:

We hope you have enjoyed this issue of the
Online Exchange Ezine.

We would like to welcome all our New Subscribers.

I can honestly say that the nightmare is finally
over!!!  We really want to apologize for the double
publications of the ezine and marketplace last week,
along with a few solo editions.  We were in the midst
of transferring to a listserver in order to
guarantee the validity of each sending.  Well, easier
said than done.  There were a few glitches to work out,
but guess what?  All the "little" problems were solved.
We really thank you for all your patience and understanding
during this crucial time. 

We are always striving to bring you the most
informative and up-to-date information that will
be most beneficial to you and your business.

If there is anything you would like to see more of in our
ezine, or  any comments, questions, or
concerns you may have, please feel free to email us
anytime at:
admin@marketintrendz.com

Until Next Time!!
Best Regards,


Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com

====================================

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current
view of MarketingTrendz on the issues discussed as of the date of publication.
Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of
any information presented after the date of publication.
INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND,
EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED
TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR
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The user assumes the entire risk as to the accuracy and the us of this
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