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THE ONLINE EXCHANGE EZINE...
~ A TOP Rated, World Renowned Ezine with Proven Methods for providing
Marketing Assistance and Resources to Small and Home Businesses.
ISSN: 1528-3992

Our LEADING SPONSOR:
"VACATION IDEAS"
This is a Sure Fire traffic generator and will
increase sales and exposure immensely.
MarketingTrendz has been utilizing Vacation Ideas
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~WELCOME to the Newest Edition of The OnLine Exchange Ezine.
This issue is filled with comprehensive information that will
give you the Leading Edge on All the Marketing Techniques and Tools
of the Internet. (To review more business tips, go to :
http://www.marketingtrendz.com/archives.htm)

*************************************************************

ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide it's
subscriber list to ANYONE. We respect the privacy of our readers. Please see
the bottom of the Ezine for removal instructions.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
(c) Online Exchange Edition.......... May 1, 2000
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

IN THIS ISSUE:

~  Our Top 4 Stars~~"Sponsors in the Spotlight"

~  **Feature Article** "BEWARE OF OVERLOAD"

~  "TOP Pick" Classified Ads

~  Business Know-How * The 2 Interrelated Tasks of Real Web Marketing

~  ADVERTISE Today With The OnLine Exchange E-Zine

~  This Week's*** Vacation Giveaway "CONTEST WINNER" is.....

~  The "Encouragement" Exchange

~  A Word From The Editors *

~  Removal Instructions

//////////////////////////////////////////////////////////

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FEATURE ARTICLE*

"BEWARE OF OVERLOAD"
by Jim Daniels

The Net is a great place to learn about anything from
aardvarks to zucchini. And while this information
superhighway creates a great opportunity to discover new
things, it comes as a bit of a double-edged sword. From
day one it was inevitable that "Information Overload"
would creep into the equation, and it has.

People are simply bombarded with information and too much
of a good thing can be bad. This trend will continue to
grow, and if you're doing business on the web you need
consider solutions. Not only for your own peace of mind,
but for your customers.

Here are some tips that will help you to:

1. Locate information quickly on the web and in your email.
2. Make your website a safe haven for frazzled web surfers.
3. Make sure each issue of your ezine gets read.

LOCATING KEY INFORMATION:

o When searching the web, use effective search techniques.

Instead of bouncing from engine to engine, use a multi-
search engine like Dogpile or Metacrawler. They are ideal
for finding things in a hurry. It's also a good idea to
take two minutes and learn the Boolean search terms. A quick
explanation is at http://www.newsbank.com/whatsnew/boolean/.
Boolean searches result in more relevant returns so you'll
find what you're looking for faster.

o Use your email program as a powerful archive.

This is as simple as saving EVERY email message you ever
send. A program like Eudora is ideal for this. Simply create
a mailbox called outgoing archive and rather than deleting
old outgoing messages, transfer them all to this mailbox.
People are amazed when you "recall" conversations you had
with them years before. What you're really doing is using
the powerful search tools that scan years of old messages in
seconds. You can find conversations, old passwords, business
deals and any other detail in just seconds.

MAKE YOUR WEBSITE A SAFE HAVEN FOR FRAZZLED SURFERS:

At your website...

o Tell your visitors why they should stay, as soon as they
   arrive!

Don't make your visitors guess what your site will do for
them. Prominently display a reason for them to stick around.
Most successful sites go as far describing their site content
right in their URL, so visitors know what to expect BEFORE
they get to the site. If your URL doesn't do that, consider
getting a few domains that do, then redirect them to your
main site. Try this wizard if you're looking for a great new
domain name or two: www.bizweb2000.com/wizard

Once your visitor has arrived, get them to the most popular
areas of your site without delay. You have less than 20
seconds to make an impression. Most visitors will be gone if
they have not found something of value within that time frame.

o Ask for a visitors email address as soon as they arrive.

The very next thing you should do is ask visitors for their
email address. They'll love you for giving them a way to
stay in touch and your business will grow endlessly. Not
asking right away was a mistake I was making for years. A
recent adjustment at my home page has resulted in DOUBLE
the number of subscribers to my newsletter each day.
Consider this one-two punch of attention grabbing and
address grabbing as critical to your long-term success.

o Be brief.

Nearly everything you write at your site can be said with
half the words. Remember, paragraphs that are longer than 60
words are too long, particularly on your main page. (This
little paragraph is 60 words!) A wall of text scares web
surfers away. Stick to the point. Use bulleted lists if you
can, they make for an easier read.

CHANGES TO CONSIDER IN YOUR EZINE:

o Describe each issue in the subject line.

I learned this lesson personally. My own readership
increased when I stopped naming each issue "BizWeb Gazette"
and started telling my readers what each issue contained,
right in the subject line. Don't wait to get your readers
attention. Grab it BEFORE they decide whether or not to open
your message. Take a few minutes to name each issue with a
subject that you yourself would be interested in. It should
be intriguing and relevant to your subscribers.

o Shorten your newsletter.

I see more and more publishers streamlining their e-
publications. In this age of information overload, less is
sometimes more. When subscribers have 100 messages waiting
in their inbox it is hard to set aside 15 minutes to read
one newsletter. Try to publish something that can be
devoured in five minutes or less. A good rule of thumb is to
keep it under 20k in size. Your readers will be more likely
to read it from top to bottom and you'll earn a faithful
following.
----------------------
Tip by Jim Daniels of JDD Publishing. Did you find this tip
helpful? There's plenty more like this at Jim's website,
www.bizweb2000.com ... For Weekly Online Marketing Help, get
Jim's Free BizWeb E-Gazette! mailto:freegazette@bizweb2000.com
or visit http://www.bizweb2000.com right now!

//////////////////////////////////////////////////////////////////


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///////////////////////////////////////////////////

**BUSINESS KNOW-HOW**

'The Two Interrelated Tasks of Real Web Marketing'
by Scott T. Smith of Copywriting.Net

As you market on the Web, there are two things you should always keep in
mind:

1. Not every lead turns into an immediate sale (or any sale at all...)

2. Your Web sales process can always be refined

People get very excited when they first generate a lead online. After
all, this lead may very well BUY! But here's why they shouldn't just sit
back and wait for the virtual terminal to 'ring'.
 
The Internet is a very compelling environment. That lead can easily get
distracted and pulled away to somewhere else, and the result is often...
no sale.
 
Of course lots of things factor into this: the strength of the words on
the Web page, the clear sales path through the Web site, the
professionalism of the site design, the right price for the product or
service, and so on.
 
All of these are specific elements that can be tested and refined for
better results. But the reality is that not every lead you generate will
become a paying customer. And you shouldn't worry about it. What you
should do is view your Web marketing in terms of two separate, closely
related tasks:
 
1. Getting an increasing number of leads through your Web site doors
 
2. Converting an ever-increasing percentage of these leads to sales

These are the two interrelated tasks of real Web marketing. Concentrate
your energies here, refine your processes, and you cannot help but
succeed.
 

...      'Make Profit Happen'      ...
.. <http://www.copywriting.net> ..
 .__Hand-Tailored Marketing __.

////////////////////////////////////////////////////////

ADVERTISING with The OnLine Exchange E-Zine

IS YOUR BUSINESS READY FOR THE CHALLENGE?


*Are You Looking to Increase Traffic to Your Website?
*Are You Looking for Productive Advertising?
*Do You Want To Make Money?

TAKE THE MARKETINGTRENDZ CHALLENGE TODAY!!!!
If you have a great product or opportunity,
we challenge you to advertise with us...

Increase your sales and get out of that Spring-time slump.
Many of our readers are STILL looking
for that special something on the internet.
Show them why there is nothing better then your product!

Our prices can't be beat and our targeted mailings can give you
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FREE Vacation Getaway for TWO Contest!

And Our Contest "WINNER" is.......

ERLINE HUDSON
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Congratulations and Best of Luck with All your business
endeavors.
And Most of all....Enjoy Your Vacation!!!

*********************************************************************



**THE ENCOURAGEMENT EXCHANGE**

»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «

"If you really want to make the sale, make your pitch,
   Provide the sales contract, give the decision-maker the pen,
   And then sit back and shut up!"

  --- From a book by Charles Bettger


»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «

///////////////////////////////////////////////////

A Word From The Editors:

We hope you have enjoyed this issue of the
Online Exchange Ezine.

We would like to welcome all our New Subscribers.

In order to keep your attention, liven things up and make
things more interesting for all our reader, we have
put together various contests, and many many specials
that is only available to our subscribers. 
So you need to keep a close eye out for these great offers.
They seem to really wake people up and get them
motivated in really advertising and giving their business
the exposure it needs.  We do this as an incentive for
all our readers.  We understand how hard it is to
really get on the road to success.  Heck, we have been there
and it is an ever-ending battle to keep up with the
Marketing World today. 

Once you are on your way to a successful business, it just
means more hard work.  If we slack, then the business slacks.

I was very sick last week.  One week in bed, with just enough
energy to go to my computer and check my email and answer
inquiries, left my business at a stand-still.  My business was
not increasing because I was not increasing it.  It takes
constant work, advertising and marketing in order to keep
plugging ahead.

SO-If you really think you can spend a few hours a week on a business,
sit back and watch money roll in,  it is a DREAM we all wish would
come true, BUT it is still only a DREAM. 

Hard work, determination, dedication and belief
is what will get you what you need in the business world
today.  This is the only thing that will get you ahead in
the business world!

If there is anything you would like to see more of in our
ezine, or  any comments, questions, or
concerns you may have, please feel free to email us
anytime at:
admin@marketintrendz.com

Until Next Time!!
Best Regards,


Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz &
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com
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