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THE ONLINE EXCHANGE E-ZINE...EVENING EDITION
~ A TOP Rated, World Renowned E-zine with Proven Methods for providing
Marketing Assistance and Resources to Small and Home Businesses.
ISSN: 1528-3992

Make Sure to Visit our LEADING SPONSOR:
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~WELCOME to Our Special DOUBLE EDITION of the Online Exchange
E-zine. This double edition is packed full of helpful information that will
give you the Leading Edge on All the Marketing Techniques and Tools
of the Internet. If you thought this mornings edition was good, just wait
until
you see what THIS edition has in store for you.

ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this e-zine. We will NEVER provide it's
subscriber list to ANYONE. We respect the privacy of our readers. Please see
the bottom of the E-zine for removal instructions.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
(c) Online Exchange Edition.......... April 24, 2000
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

IN THIS ISSUE:

~  Our Top 4 Stars~~"Sponsors in the Spotlight"

~  Feature Article * WHEN ALL ELSE FAILS---DON'T QUIT!

~ "Top Pick" Classified Ads

~  Business Know-how * CREATING A BENEFITS WEB PAGE

~  "ADVERTISING" with The Online Exchange E-zine

~  **Cool Site**

~  A Word From The Editors: Some Words of Wisdom

~  Removal Instructions

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FEATURE ARTICLE*

When All Else Fails - Don't Quit!
© 2000 by Claudia Chestelson, URelate.com

There you sit. Staring at a computer screen. Feeling as if nothing
is happening with your life. Feeling as if your "business" is
simply a waste of time. Feeling like quitting!

DON'T!

That's what most people would do... But you're not most people.
In fact, you are extraordinary, and capable of reaching a level
of success that you only dream about now. You just need to change
your outlook and start believing in yourself TODAY!

I have discovered that there are three constants in life:

1. Murphy's Law
2. The Great Unknown
3. Success Streams

Let's discuss each one...

==> Murphy's Law

Murphy's Law covers what I think of as "the small stuff."

* The ladder that's supposed to reach the ceiling, doesn't.
* The check that was supposed to be in the mail, wasn't.
* The tire that was supposed to be filled with air ready to roll,
isn't.

Instead, the ladder is too short, the check doesn't arrive and
the tire is just sitting there, waiting to be discovered as you
hurriedly dress for THE job interview of your life.

==> The Great Unknown

The second constant in life concerns the Great Unknown -- circumstances
that each of us must face -- good or bad, but which are completely
unexpected.

* SUDDENLY, you are confronted with a terminal illness.
* SUDDENLY, Great Aunt Harriet dies and leaves you $25,000.
* SUDDENLY, you receive a do-or-die job offer that forces a move
to another state, or another country!

These situations cause stress, excitement, and change.

==> Success Streams

The last constant in life involves what I call "Success Streams."
These are the never-ending activities that we are RESPONSIBLE
for and are IN CHARGE of every single day of our lives.

Success Masters -- those who have achieved success because that's
what they intended to do -- know and recognize these success
streams. They know, like us, that life happens. What the Success
Masters have mastered is knowing emphatically WHAT TO DO WITH
life as it happens!

Most of us get lost in the little stuff. We spend eight to ten
hours every day spinning our wheels around the little details,
forgetting or never understanding the big picture. YOU are the
center of your universe -- your life. Not to say that others
in your life don't matter, but that YOUR life revolves around
you... what you do, where you go, who you talk with. Good or
bad, YOUR life is YOUR universe.

So, how are you running your universe? What are the laws that
govern your universe? Are they creating success for you? Or are
they keeping you from reaching your goals?

Some key questions to help you decide how effective your "universal
laws" are might be:

* What does your checking account(s) look like?
* How much money have you saved or invested?
* Did you set and reach financial goals last year?
* Are you satisfied with the way your body looks?
* Is your business making you as much money as you want?

Do you know that you CAN DO any ONE THING in a span of eight
months, or four months, or even 24 hours? You CAN!

Notice how, when there's an emergency -- a REAL emergency such
as when a loved one is injured, you're fired from your job, your
spouse leaves -- you drop everything and deal with that emergency
and nothing else? All thoughts, all energy, all adrenaline goes
into that particular emergency until it is handled, until it's
complete and until you have done the very best you can do to
solve that problem, to deal with that emergency.

Want to reach a particular goal? Treat it like you would an emergency.

When one thing you try doesn't work, try something else. When
that doesn't work, try another tactic. When that one fails, look
for other choices. Don't have any more choices? Find some!

Whatever you REALLY DESIRE, right this minute -- become obsessed
with it. Do it over and over and over and over... DON'T give
up! DON'T quit! DON'T throw in the towel!

Keep pushing, keep plugging away, and I PROMISE YOU... you'll
make it. You can't lose!

Be prepared once you've changed your attitude and begun this
process to achieve a different -- better -- result than you ever
imaged you would!

You see, energy -- all that energy that you have been throwing
into your passion -- develops a life of its own... YOUR GOAL
LIVES when you give it energy. So, stand up, take a deep breath
and go for it! YOU CAN'T FAIL...

"Nuture your mind with great thoughts, heroes are made by believing."
--Benjamin Disraeli

----------
Claudia Chestelson is a professional success and motivational
counselor, and the publisher of Daily Success Journal, a free
daily ezine for those who want to create a successful online
business by learning from, and emulating the masters who have
already achieved financial freedom -- or who are well on their
way to it. Contact Claudia and subscribe to Daily Success Journal
at http://www.urelate.com

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BUSINESS KNOW-HOW*


=================================
Creating A Benefits Web Page
=================================

© 2000, by Gauher Chaudhry

One of the most powerful methods of marketing your products or
services on the Internet today is to create a benefits web page.
Let's face it, customers are interested in knowing how they will
benefit from purchasing your products or services.

Most companies waste precious space in brochures, pamphlets and
web pages writing about themselves and not enough about the
potential customer.  Do you really care if a web hoster has been
in business for ten years?  No, not really.  What you do care
about is whether they can provide you with unlimited 24 hour
support in case you have a problem!

Most customers want to know "what is in it for me?," if they
purchase your products and services.  You will quickly find
potential customers tuning out to your sales message if you do not
talk enough about how THEY will benefit by doing business with
YOU!

Creating a benefits web page will also help create a perceived
difference from your competitors.  You and your competitor could
be providing the exact same service that benefits the potential
customer, but you could gain a huge advantage by directly
spelling it out to the customer.

An example of a benefits page for an Internet Service Provider
could be as follows:

<-- Example Starts Here -->

Here are five good reasons why you should get your Internet access
through Dave's ISP service:

1. We will provide you with unlimited 24-hour telephone support
   through our toll-free 1-800 line.

2. We guarantee that you will never get a busy signal trying to
   connect to the Internet or we will give you one month of free
   Internet access.

3. We will personally install the latest Microsoft or Netscape
   browser on your personal computer.

4. We will provide you with ten megabytes of free web space on our
   servers for your own personal web space with up to five
   different pop email accounts.

5. We have fast and reliable T1 lines, therefore your
   connection to the Internet will never be slow.

<-- Example Ends Here -->

This benefits web page explains specifically how a potential
customer will benefit by doing business with Dave's ISP service.
Ken's ISP service could provide exactly the same benefits listed
above and even more, but without specifically stating it anywhere;
Dave's ISP service will get the sale.

Think about the products and services that you sell.  How does
your potential customer benefit?  Once you get those points down
on paper, create a web page where your customers can view those
points.  It does not necessarily have to be about the products or
services that you sell.  It could simply be about your business or
the services your business provides.

For example:

"You will always receive friendly and courteous treatment from
our expert staff here at Dave's ISP service."

Some advertisers do not realize how powerful a simple statement
like the one above can be in persuading a customer to do business
with your company.  Tap into the human mind and make the
customer feel confident about doing business with you rather
than your competitors.

I have used this strategy when it comes to selling advertising
space in my ezine with great success.  I specifically state why an
advertiser should advertise in my ezine rather than a competitors.
This has dramatically increased my conversion ratio from a simple
prospect to a satisfied customer.

Do not let your competitors steal your sales away.  Gain a
competitive advantage by setting up your benefits web page today!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Gauher Chaudhry is the author and publisher of a new book
"EZ Money With Ezines."  Gauher teaches you step-by-step how you
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A WORD from The EDITORS:

Some Words of Wisdom:

"STARTING"
SEPARATES DREAMERS FROM ACHIEVERS

Don't always be intending to live a new life,
but never find the time to begin living it.
Most people fail, because they don't get started, they
don't go. They don't overcome inertia. 
They don't begin.

Begin to free yourself at once
by doing all that is possible with the means you have.
As you proceed in this spirit,
the way will open for you to do more.

Your difficulty and the difficulty of every individual
who ever desired to achieve something worthwhile,
comes in the movement.

The worst thing you can do is not to try.
-----------------


We always welcome any comments, questions, or
concerns you may have.  Please feel free to email us
anytime at:
admin@marketintrendz.com

Until Next Time!!
Best Regards,


Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz &
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com
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