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THE ONLINE EXCHANGE EZINE...MORNING EDITION
~ A TOP Rated, World Renowned Ezine with Proven Methods for providing
Marketing Assistance and Resources to Small and Home Businesses.
ISSN: 1528-3992

Featured by Our **LEADING SPONSOR** :
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~WELCOME to Our Special DOUBLE EDITION of the OnLine Exchange
Ezine. This double edition is packed full of helpful information that will
give you the Leading Edge on All the Marketing Techniques and Tools
of the Internet. If you think this morning's edition is good, just wait until
you read our EVENING Edition.

ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide it's
subscriber list to ANYONE. We respect the privacy of our readers. Please see
the bottom of the Ezine for removal instructions.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
(c) Online Exchange Edition.......... April 3, 2000
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

IN THIS ISSUE:

~  Our Top 4 Stars~~"Sponsors in the Spotlight"

~  Feature Article *  HOW TO GET EZINE ADS THAT SELL!

~ "Top Pick" Classified Ads

~  Business Know-How * SIX LITTLE USED ONLINE MARKETING STRATEGIES

~  "ADVERTISING" with The OnLine Exchange Ezine

~  The WINNER of Our Vacation Getaway Contest is........

~  HOT TIP  Marketing Tool

~  The "Encouragement" Exchange

~  A Word From The Editors

~  Removal Instructions

__________________________________
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************************************************************
FEATURE ARTICLE*

HOW TO GET EZINE ADS THAT SELL!

Four ways to profit from America's most affordable
advertising tool.

By Jerome Chapman
TopEzineAds.com

Every experienced business owner can tell you about advertising
that didn't work. They put up a lot of cash, placed their ads or
commercials, and nobody seemed to notice.

When ads don't work it is usually because they aren't being seen
by the right people or because ad prices are so high you can't
afford to place enough to do any good.

Ezines or email newsletters solve both problems. Most ezines are
tightly targeted to a specific group of readers. Ezine ads are
also one of the most inexpensive forms of advertising available.

1. Tightly Target. Be careful to choose ezines that reach people
who are likely to be good customers. Your ad for a business
opportunity will do better in an ezine about starting Internet
businesses than it will in a newsletter about athletics.

2. Have Patience. You probably won't get big response with your
first ad. Repeat your ad over and over to get into the heads of
the ezine's readers. Customers must first notice your ad, then
think about it before they will make a purchase. This takes time,
sometimes six weeks or more.

3. Be Customer Centered. Give your ad a two or three word headline
in ALL CAPS. It should point out a problem the reader has or a
benefit readers would like to get.

4. Include a Website. Although websites aren't essential to doing
business on the Internet, most readers want to be able to click
to a site for more information. Make sure the opening page of
your website prominently displays information that backs up your
ezine ad.

Customers hate it when they find an interesting ad, but the website
tries to sell them something else. Usually it is just an oversight
on the part of the business, but lots of customers feel like
they've been duped.

Email is the Internet's most popular feature. As more and more
people worldwide get online to buy and do business, ezine ads
will become an increasingly important part of your success.

About the Author:

Jerome Chapman is an expert on marketing with ezines and on the
Internet. See his collection of powerful tips and Internet
promotion tools at http://www.TopEzineAds.com/  Reach him at
mailto:jerome@topezineads.com.

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$$$TOP PICK CLASSIFIED ADS $$$




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#################################################################

BUSINESS KNOW-HOW*



SIX LITTLE USED ONLINE MARKETING STRATEGIES
by Larry Dotson

1. UTILIZE YOUR KNOWLEDGE
Do you have extensive knowledge in a particular subject?
Offer people free consulting or advice on that subject via
e-mail if in exchange they either link to your web site,
run your promotional ad in their e-zine or place your
banner ad on their web site for a set period of time.

2. BECOME A PUBLISHER
Publish e-zines for other people for free. In return for
your work in designing, updating and gathering content you
request that your promotional ad be placed at the top of
each issue. Their duties will be to promote and send out
each issue to their subscribers.

3. PERSUADE THEM TO SIGN
A great way to get e-mail addresses and testimonials for
your online business is to ask people to sign your guest
book. The problem is a lot of people won't take the extra
time to sign your guest book. An effective way to persuade
them to sign your guest book is to give them something
free in return.

4. CREATE AN E-MAG
Publish your e-zine in ebook format. You could offer more
articles per issue. You could add graphics with the articles
just like in print magazines. Your advertising revenue
would increase because you could charge businesses for full
page color ads.

5. TELL THEM WHAT'S NEXT
Get your visitors excited about revisiting your web site.
Tell them about upcoming articles, prize drawings, free
stuff, etc. If they know what's in store for them, they
will revisit. Tell then to sign up for an e-mail reminder
or tell them to bookmark your web site.

6. SHARE YOUR INFORMATION
Create a web book that's related to your web site topic.
Give people the option of linking to the web book so they
give it away to their visitors. Put your ad on top of the
title page to get free advertising. This strategy will
easily multiply your advertising exposure.

About the Author:

1075 FREE Internet Business Related E-Books, Web Books
And Virtual Courses! Visit: http://www.ldpublishing.com

****************************************************************************

ADVERTISE TODAY!!!
WITH THE ONLINE EXCHANGE E-ZINE

Join  forces and become part of the biggest
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The OnLine Exchange has AD packages
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Don't Delay, Advertise with US today!

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Congratulations and Best of Luck with All your business
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****************************************************************************
HOT TIP MARKETING TOOL**

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*********************************************************************

**THE ENCOURAGEMENT EXCHANGE**

»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@ «

" The secret of success is to be like a duck,
Smooth and unruffled on top,
But paddling furiously underneath."

--- Bill Cosby ---

»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@ «


**********************************************************
A Word From The Editors:

We hope you have enjoyed this issue of the
Online Exchange Ezine.

We would like to welcome all our New Subscribers.

We are always striving to bring you the most
informative and up-to-date information that will
be most beneficial to you and your business.

Our Vacation Giveaway Contest is going very well,
and we hope you enjoy our advertising contest.

We are getting tons of reviews back about our
2 NEW E-Books!  The ratings are phenomenal
and everyone just seem to love them.
How can anyone go wrong....2 fantastic
business building E-Books with FULL
Reseller Rights.  Check us out for more
information about our E-Books:
http://www.marketingtrendz.com

If there is anything you would like to see more of in our
ezine, or  any comments, questions, or
concerns you may have, please feel free to email us
anytime at:
admin@marketintrendz.com

Until Next Time!!
Best Regards,


Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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