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THE ONLINE EXCHANGE EZINE...
~ A TOP Rated, World Renowned Ezine with Proven Methods for providing
Marketing Assistance and Resources to Small and Home Businesses.
ISSN: 1528-3992
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~WELCOME to the Newest Edition of The OnLine Exchange Ezine.
This issue is packed full of helpful information that will
give you the Leading Edge on All the Marketing Techniques and Tools
of the Internet. (To review more business tips, go to :
http://www.marketingtrendz.com/archives.htm)
ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide it's
subscriber list to ANYONE. We respect the privacy of our readers. Please see
the bottom of the Ezine for removal instructions.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
(c) Online Exchange Edition.......... March 20, 2000
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
IN THIS ISSUE:
~ Our Top 4 Stars~~"Sponsors in the Spotlight"
~ **Feature Article** DO's and DON'Ts of Internet Marketing
~ "Top Pick" Classified Ads
~ Business Know-How * 10 Sure-Fire Phrases That Will Increase Your Traffic
~ ADVERTISE Today With The OnLine Exchange E-Zine
~ This Week's*** Vacation Giveaway "CONTEST WINNER" is.....
~ Weekly Marketing Tool
~ The "Encouragement" Exchange
~ A Word From The Editors * It's Official!!!
~ Removal Instructions
*************************************************************
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FEATURE ARTICLE*
THE DO'S AND DON'TS OF INTERNET MARKETING
by Debbie Solomon
It is safe to say that there are very effective ways to
get your business noticed on the Internet. But,
do you really want to waste your time testing various
marketing arenas that just do not work?
So, let's get rid of all the blunders that will waste
your valuable time and start marketing efficiently
and effectively.
DONT's of Internet Marketing
*Don't Bother with Banners.
For one, banners are not novel any
longer and customers screen out what they are use to
seeing. In ad terms it's
called "selective
perception". Our minds don't have time to interpret
every item we see, so we only look for what's new,
relevant and different. Banners have become
so
intrusive they are no longer noticed. In the strange paradox of
advertising, that which tries to get noticed too much,
get tuned out and overlooked.
*Don't waste your time with FFA Links
The only people who even SEE FFA Links are the ones
placing them. Sure it is great to autosubmit to millions of
them in just minutes, but what do you get back? NOTHING!
*Don't Use Search Engine Submission Services
YES, it is important to be ranked in Search Engines, but the
worthiness of the search engine submission services are
questionable to say the least. And how do you know they
are actually doing it? It takes time to get ranked in Search Engines
as it is, so the guarantee is null and void.
*Don't Fill Your WebSite with JUNK
Sure neon lights catch the eye, but in all actuality, it is a REAL EYE SORE.
All kinds of banners all over the page just takes away from the real
reason why someone should be there in the first place. Selling a Product
or Service? Than that is what should be on your page.
*Don't Throw Away SPAM
Funny to say, but people who send Spam are all potential customers.
Don't report them or yell at them. Send them Your Offer with a LINK
to your site. Always reply to each and every spam you get....you may
get some very loyal customers this way. Because they send offers,
they are more willing to read them when they receive them.
DO's of Internet Marketing
*DO have a WebSite
Your Website is your LIFE. Without it, you will NOT succeed.
It is your calling card. You need to have a business-like product
worthy site that is easy to navigate and Rich in Content.
*DO Rank in Search Engines
It is very important to rank in Search Engines, but it is strongly
advisable that you submit to the Top Engines Manually. Here are the
most important Search Engines to rank in:
http://www.infoseek.com
http://www.altavista.com
http://www.questfinder.com
http://www.excite.com
http://www.google.com
http://www.lycos.com
http://www.hotbot.com
http://www.msn.com
http://www.webcrawler.com
http://www.snap.com
http://www.yahoo.com
* DO Use Keywords and Meta Tags
Meta Tags
Before you get started with anything, you need to create some meta tags
and place the coding into your web site. To learn how and what to do with
meta tags, please visit http://searchenginewatch.com/webmasters/meta.html
It is a great resource full of helpful information.
Keyword Writing
When you write your text for your homepage, try to place a variation of
your keywords throughout the page. You want to place the keywords
as many times as you can, but do it throughout the entire web page
and make sure it sounds professional.
*DO ADVERTISE in E-Zines and Newsletters
It is a known fact that advertising in Ezines and Newsletters is the
most effective way to get the word out. Your AD is sent to
thousands of people who are actually interested in what you
have to offer. Just make sure it is a Targeted Ezine you are advertising
in. These ezines and newsletters are sent directly to the subscribers
mailbox. There are only around 30 ADs per issue on a normal basis,
so people have time to go through them to see what is available to them
on the internet. You can view a large list of Ezines based on Targeted
Markets
at: http://www.topezineads.com
*DO Get yourself fully licensed and legal
People do not realize the importance of being fully licensed. Don't think
that because you have a website on the internet, that is all you need to
be successful. Being licensed puts your business out there in the
marketing
world. Your business is put into a ledger and though you may get tons
of sales calls trying to sell you stuff and give your business credit cards,
many businesses look at that ledger to seek legitimate businesses to work
with.
*DO Accept Credit Cards OnLine
This is about the 100th time I have brought this up. You cannot expect
people to
buy a product over the internet, without access to buy it right then and
there.
This is Mandatory for success. Don't fool yourself into thinking
otherwise.
Here is a good company to check out:
http://www.charge.com/welcome.cgi?mktg6059
*DO offer your visitors something to look forward to.
What do I mean by this? A Freebie, an incentive, a reason
to come back. They may not buy the first time around, give
them the chance. Give them a reason to bookmark your site.
Free giveaways? Free Contest drawings? Use your
imagination and your creativity. It works if you work it.
A book can easily be written with the Do's and Don'ts of Internet Marketing,
but these are the top factors that are involved when marketing your business
on the internet.
This gives you the basic format of what works and what doesn't and how you
should spend your time running your business efficiently.
Please feel free to email me with questions or concerns relating to this
article.
Your input and suggestions are always welcome.
*******************************************
Written by Debbie Solomon
The creator of the World Renowned MarketingTrendz Workshop.
Author of 2 Business Building E-Books
And also the Owner of the Top Rated OnLine Exchange Ezine.
Visit me at:
http://www.marketingtrendz.com
mktgtrendz@aol.com
"Subscribe to our FREE Ezine and you will automatically
Enter our Monthly Drawing for a FREE Vacation Getaway for 2 with a
choice of 20 destinations to choose from."
********************************************
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###############################################################
**BUSINESS KNOW-HOW**
"10 Sure-Fire Phrases That Will Increase Your Traffic"
By Larry Dotson
1 "Bookmark This Web Site Now" Tell your visitors to
bookmark your web site. They may see your web site
listed in their bookmarks and visit again. You should
also give then a good reason to bookmark your site.
For example tell them you add new content everyday.
2 "Subscribe To Our Free E-zine" Tell your visitors to
subscribe to your e-zine. When they subscribe you'll
capture their e-mail address. Every time they read
your e-zine, it will remind them to return to your site.
3." Participate On Our Discussion Board" Ask your
visitors to participate on your online discussion board.
By participating they will meet other people. By
meeting other people, they will revisit your web site
on a regular basis to stay in contact with them.
4. "Sign Our Guestbook" Ask your visitors to sign your
guest book. When people sign your guestbook you may
get valuable feedback or constructive criticism on how
to improve your web site. This may help you increase
traffic to your web site.
5. "Use Our Free Content On Your Site Or In Your
E-zine" Allow your visitors to use your articles on
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include your resource box. This will spread your
advertising all over the internet.
6. "Refer This Our Web Site To A Friend" Ask your
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7. "Fill Out Our Online Survey" Ask visitors to fill out
your online survey or questionnaire. You could use it
to get valuable feedback on ways to improve your web
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8. "Enter Our Contests" Ask your visitors to enter your
online contest or sweepstakes. People love to win stuff,
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9. "Give Away Our Freebie To Your Visitors" Allow
your visitors to give away your online freebies to people
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10 "Join Our Affiliate Program" Allow your visitors to
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web site.
****************************************************************************
The Online Exchange Presents:
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**THE ENCOURAGEMENT EXCHANGE**
»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@
«
It is far better to aim too high and fall short,
Than it is to aim too low and hit right on the mark."
--- Contributed by Sumax
»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@
«
**********************************************************
A Word From The Editors:
We hope you have enjoyed this issue of the
Online Exchange Ezine.
We would like to welcome all our New Subscribers.
Our Vacation Giveaway Contest is going very well,
and we hope you enjoy our advertising contest.
Don't Forget to Submit Your Site for the
Marketing Excellence Award. Your site
can be LINKED from OUR site to YOURS.
http://www.marketingtrendz.com/award.htm
As you can see, it is now OFFICIAL:
Millennium Marketing 2000 is NOW
MarketingTrendz. All new incentives
and resources are now available.
This is a MUST SEE!!!
Email us Today for your FREE E=Book!!!!
mktgtrendz@aol.com
If there is anything you would like to see more of in our
ezine, or any comments, questions, or
concerns you may have, please feel free to email us
anytime at:
admin@marketintrendz.com
Until Next Time!!
Best Regards,
Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz &
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you wish to be removed from our mailing list or feel that you have been
subscribed in error, proceed to the link below and enter your email
address in the appropriate box and click submit.
http://www.marketingtrendz.com/unsubscribe.htm
Please allow up to 5 days for your email address to be removed
=================================================
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current
view of MM2000 on the issues discussed as of the date of publication.
Because MM2000 must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MM2000 and MM2000 cannot guarantee the accuracy of
any information presented after the date of publication.
INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND,
EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED
TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR
PURPOSE AND FREEDOM FROM INFRINGEMENT.
The user assumes the entire risk as to the accuracy and the us of this
document.
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