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THE ONLINE EXCHANGE EZINE...EVENING EDITION
~ A TOP Rated, World Renowned Ezine with Proven Methods for providing
Marketing Assistance and Resources to Small and Home Businesses.
ISSN: 1528-3992
___________________________________________________________
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~WELCOME to Our Special DOUBLE EDITION of the OnLine Exchange
Ezine. This double edition is packed full of helpful information that will
give you the Leading Edge on All the Marketing Techniques and Tools
of the Internet. If you thought this mornings edition was good, just wait
until you see what THIS edition has in store for you.

ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide it's
subscriber list to ANYONE. We respect the privacy of our readers. Please see
the bottom of the Ezine for removal instructions.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
(c) Online Exchange Edition.......... March 13, 2000
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

IN THIS ISSUE:
~  Our Top 4 Stars~~"Sponsors in the Spotlight"
~  Feature Article *  My 3 "Must Use" Secrets for Big Fat Subscriber Lists
~ "Top Pick" Classified Ads
~  Business Know-How * THE 5 STEP MARKETING CHECK LIST
~  "ADVERTISING" with The OnLine Exchange Ezine
~  NEW promotion from Millennium Marketing 2000
~  The Encouragement Exchange
~  A Word From The Editors: A Little Humor to Make your DAY
~  Removal Instructions

*************************************************************
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///////////////////////////////////////////////////////////////////

FEATURE ARTICLE*


My 3 "Must Use" Secrets for Big Fat
Subscriber Lists
- by Mark Joyner of ROIbot

1.  Give the Subscriber a *Reason* to Subscribe

Several psychological studies have demonstrated
that giving someone a reason to comply to your
request will greatly increase their chances of
compliance.  And the reason doesn't even have to
be good!  Amazingly, just using the word
"because" will increase your response.

2.  Really "Sell" the Content of Your Newsletter
 
People don't know whether your newsletter
contains pure junk or gold.  You could have the
greatest, most informative newsletter in the
world - if you don't *tell* them, they will never
know.

Now, here's the key.  You don't want to tell them
yourself "my newsletter is the best".  No one
will believe you.  The best way to let people
know how great you are is to have someone else
tell them for you!
 
You should get a testimonial or two about the
content of your newsletter and use this to "sell"
the content of your newsletter.

3.  Provide an Incentive to Subscribe

How many people offer a free newsletter?  No one
can know for sure, but I'll tell you that the
answer is: "too many"!

What is *unique* about what you offer?  If you tie
your subscription into being able to access
something unique, I promise your subscriber rate
will go through the roof.

Can you offer a free service?  Can you offer a
free download?  A free (and unique!) report?
Access to some exclusive information?

Generate curiosity in your potential subscriber.
People are inherently curious and it is painful
when curiosity is not satisfied.  Set it up so
subscribing to your newsletter is the only thing
they can do to satisfy that curiosity.

Now, let's put this all together.  Here is an
example of a "call to subscribe" you can use that
puts all three principles together.  Put this
above your subscription form for one week and I
predict your visitor-to-subscriber rate will *at
least* triple:


*************************************
Article by Mark Joyner of ROIbot
- Kris Stringham of EzineHits says that
Mark's techniques "represent the future of
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^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
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#################################################################

BUSINESS KNOW-HOW*

-------------------------------
THE 5 STEP MARKETING CHECK LIST
-------------------------------

Marketing is sometimes referred to as the "refined art of
persuasion". But actually, true marketing begins from the moment
you decide to start your business. Marketing is the whole of
everything you and your business communicate to your customers;
past, present and future. Below is my version of a quick
reference check to marketing your business.

1) Your Business
   a) Name should be descriptive, brief and easy to remember.
   b) Logo should plant an unforgettable image in people's minds.
   c) Present an image of being down to earth, yet professional.
   d) Operate your business with Passion, Honesty and Integrity.

2) Your Products and/or Services
   a) Quality is the Key.
   b) There has to be a Demand or Need.
   c) Your Profit Margin must support your efforts and overhead.
   d) Be Ready with Backend Products/Services.

3) Advertising
   a) Advertising should be constant and consistent.
   b) Set and stick to an advertising budget.
   c) Research and Test your Advertising.
   d) Get Free advertising in any "positive" manner available.
   e) Try various media to target your audience.
   f) Stick with Successful Campaigns.

4) Customer Relations
   a) Provide Accessibility for the Customer.
   b) Immediate and Decisive Action.
   c) Be Courteous at all Times.
   d) Be Friendly and Personable.
   e) Consistent Trouble-Shooting Techniques.
   f) Explain Your Actions.

5) Follow Up
   a) Without Repeat Business, Your Business Dies.
   b) Build Confidence & Loyalty by Checking In with them.
   c) Send out Catalogs, Brochures or Circulars.
   d) Always have another Product or Service ready to go.
   e) Offer Discounts or Special Offers for repeat customers.
   f) Personalize Your Follow Up, They're Part of the Family Now.

This in no way come close to explaining the hows and whys of
marketing. If you're getting ready to start a business, a
business fledgling or an established Entrepreneur, consider
the list above and examine how your business, product or
service and customer relations are stacking up.

Until Next Time!
"Wild Bill" Montgomery
 
>>>>>>>>>>>>>>>>>>>>>><<<<<<<<<<<<<<<<<<<<<
Get The Best In Marketing & Business Information!
To Subscribe go to <http://www.MakingProfit.com>
or Email to <subscribe-infozone@makingprofit.com>
>>>>>>>>>>>>>>>>>>>>>><<<<<<<<<<<<<<<<<<<<<

****************************************************************************
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*********************************************************************

**THE ENCOURAGEMENT EXCHANGE*

»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «

The great thing in the world is not
so much where we stand, as in what
direction we are moving.

Oliver Wendell Holmes
»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «


**********************************************************
A Word From The Editors:

Some HUMOR to End Your Day with a SMILE  :>)

THE 10 COMMANDMENTS OF EMAIL  (Humor)

Thou shalt include a clear and specific
subject line.

Thou shalt edit any quoted text down
to the minimum thou needest.

Thou shalt read thine own message
thrice before thou sendest it.

Thou shalt ponder how thy recipient
might react to thy message.

Thou shalt check thy spelling and thy
grammar.

Thou shalt not curse, flame, spam
or USE ALL CAPS.

Thou shalt not forward any chain letter.

Thou shalt not use e-mail for any
illegal or unethical purpose.

Thou shalt not rely on the privacy of
e-mail, especially from work.

When in doubt, save thy message
overnight and reread it in the light
of the dawn.

And, here's the "Golden Rule" of E-Mail:

That which thou findest hateful to receive,
sendest thou not unto others.

-----------------


We always welcome any comments, questions, or
concerns you may have.  Please feel free to email us
anytime at:
admin@marketintrendz.com

Until Next Time!!
Best Regards,


Debbie Solomon and Sara Hardy
Owners and Creators of
Millennium Marketing 2000 &
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com
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