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THE ONLINE EXCHANGE EZINE...
~ A TOP Rated, World Renowned Ezine with Proven Methods for providing
Marketing Assistance and Resources to Small and Home Businesses.
ISSN: 1528-3992
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~WELCOME to the Newest Edition of The OnLine Exchange Ezine.
This issue is packed full of helpful information that will
give you the Leading Edge on All the Marketing Techniques and Tools
of the Internet. (To review more business tips, go to :
http://www.marketingtrendz.com/archives.htm)
ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide
it's
subscriber list to ANYONE. We respect the privacy of our readers. Please
see
the bottom of the Ezine for removal instructions.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
(c) Online Exchange Edition.......... March 6, 2000
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
IN THIS ISSUE:
~ Our Top 4 Stars~~"Sponsors in the Spotlight"
~ **Feature Article** Business Plans Revealed: How to Write Your
Plan and Why
~ "Top Pick" Classified Ads
~ Business Know-How * ADD Something EXTRA
~ Online Exchange's "ADVERTISING Extravaganza"
~ This Week's*** Vacation Giveaway "CONTEST WINNER"
is.....
~ Submit Your Site For The "Marketing Excellence Award"
~ The "Encouragement" Exchange
~ A Word From The Editors
~ Removal Instructions
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FEATURE ARTICLE*
Business Plans Revealed:
How to
Write Your Plan and Why
================================
By J. R. Beach
A business plan is your vision of where you want your business
to go and how you’re going to get there. It’s a road map and,
like a map, it helps to document the route on paper, rather
than simply commit it to memory. A coherent, written plan
is
as important to your success as a set of blueprints is to a
home developer. Without it, building becomes a chore.
As indispensable as it is, unless you’re using it to secure
capital or financing, it needn’t be overly complex and
exhausting. So let’s make it easy. We’ll cover
some basic
guidelines, enough to help you create one you can use.
Here are six sections you should write into your business plan.
COMPANY PROFILE
This is the first section you’ll write because it drives the
remainder of your plan. What is your company’s mission?
What
are you trying to do? This section describes why you’re
in
business. If this section reads "I’m in business to
make
money", you’re in trouble. Any company can say that.
Instead,
the profile section should describe how you’re going to meet
the needs of businesses or consumers in such a way that you can
make money. You make money by
1. meeting the needs of customers
2. at a price they’re willing to pay
3. at a cost at which you can make a profit
MARKET ANALYSIS
A critical component, this section should demonstrate your
knowledge of the market in general. It involves thinking
about
what you can do better than others in the same business, and
honestly acknowledging what can they do better than you.
Look
at your competitors, compare them with your company. What
you’re looking for is what Xerox called a USP, a "Unique
Selling Proposition" and what I call a JND, a "Just
Noticeable
Difference" that makes you unique or different.
How is your industry doing? Is it growing?
Shrinking? Are
there barriers to entry that will keep others from offering the
same product (service)? Are the big boys moving into your
territory?
Also consider: Is your competition local, regional,
national
or global?
Consider external factors over which you have little or no
control, such as the economy or changing laws or regulations.
MARKETING PLAN
This section outlines your sales strategies. You’ve got
something to offer. Here you describe how you’re going to
let
people know about it. Advertising? Press releases?
Direct
mail? Word of mouth? Flyers? A blimp?
Take whatever is unique about your business (your JND) and make
it the hero. Use it to develop a positioning statement,
such
as "I will be the cheapest source of this product", or
"I will
add more value to the customer relationship than my
competitors", or "I’ll deliver it faster than my
competitors".
Consider how you’re going to obtain new customers and how
you’re going to keep the ones you get. What are your
goals for
new business development? How many customers do you want?
How
many can you handle?
This section also encompasses new product (or service)
development. What will you introduce during the coming
year?
When and for how much?
FINANCIAL PLAN
This section addresses your short-term and long-term financial
goals. It might be the least fun but the most important
section of your business plan. You don’t have to be an
Excel
genius to do it. Here you determine your company’s
start-up
cost (if new) or overhead costs (if it is an existing
enterprise). You look at pricing and potential for
profitability.
Your budget also is contained within this section. What are
your fixed and variable expenses? List the various expenses
and estimate how much you’re going to need each month. How much
can you afford for advertising? You also outline equipment
purchases, like a new PC or printer, a Zip drive or a new
telephone.
EXECUTIVE SUMMARY
The last part you’ll write, the first section to appear, it
sums up the overall intent of the plan. Write it as if you
are
going to show it to others to explain your vision.
There, we kept it simple. If you need a more complex,
detailed
plan, here are some resources:
Here you’ll find a business plan template
http://www.moneyhunter.com
This site has sample plans and some advice
http://www.morebusiness.com
Here are two software packages to help you create a credible
plan.
BizPlan Builder Interactive ($90, www.jian.com)
offers a
template to make a fill-in-the-blank plan.
Business Plan Pro 3.0 ($90, www.paloalto.com)
uses a wizard
like the tax or financial software you’ve seen.
As you write your plan, think beyond what you’re doing today to
what you expect to do (or may be forced to do) tomorrow.
Railroads failed because they thought they were in the railroad
business instead of the transportation business. And
remember
the six Ps: Proper prior planning prevents poor performance.
--------------------------------------------------------------
Mr. Beach is a marketing veteran and webmaster of award-winning
BUSINESS-OPP.COM, featuring a unique Three-Step Process to make
money on the internet. All opportunities carry a money-back
guarantee. Free marketing reports, resources and an
excellent
e-zine, all at http://www.business-opp.com/
--------------------------------------------------------------
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###############################################################
**BUSINESS KNOW-HOW**
ADD SOMETHING EXTRA
Want lots of customers to rave about you to their friends
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Look for ways you can deliver extras that don't hurt your
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Sometimes small gestures of kindness and concern can go
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*********************************************************************
**THE ENCOURAGEMENT EXCHANGE**
»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@
«
"The difference between a successful person and others
is not a lack of strength, not a lack of knowledge,
but rather in a lack of will."
--- Vincent T. Lombardi
»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@
«
**********************************************************
A Word From The Editors:
We hope you have enjoyed this issue of the
Online Exchange Ezine.
We would like to welcome all our New Subscribers.
Our Vacation Giveaway Contest is going very well,
and we hope you enjoy our advertising contest.
We are getting tons of reviews back about our
2 NEW E-Books! The ratings are phenomenal
and everyone just seem to love them.
How can anyone go wrong....2 fantastic
business building E-Books with FULL
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information about our E-Books:
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Keep an EYE OUT for our Special Announcement
coming soon to The OnLine Exchange Ezine.
Millennium Marketing 2000 will be officially changing
their business name to:
"MarketingTrendz"
Anticipated excitement is growing with all new specials
and marketing tools that will be available with
"MarketingTrendz"
So Keep an EYE OUT for the Exciting News to hit
the INTERNET!
If there is anything you would like to see more of in our
ezine, or any comments, questions, or
concerns you may have, please feel free to email us
anytime at:
admin@marketintrendz.com
Until Next Time!!
Best Regards,
Debbie Solomon and Sara Hardy
Owners and Creators of
Millennium Marketing 2000 &
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com
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The information contained in this document represents the current
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Because MM2000 must respond to change in market conditions,
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