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THE ONLINE EXCHANGE EZINE... MORNING EDITION
~ One of the TOP Rated Ezines with Proven Methods for providing
Marketing Assistance and Resources to Small and Home Businesses.
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~Stay Tuned into the latest in internet marketing and networking by reading
each issue of the Online Exchange! We will show you how to make your
business succeed and how to use the internet to your advantage.~
(To review more business tips, go to
http://www.marketingtrendz.com/archives.htm )

Due to the enormous amount of information we have to share with you,
we have broken our regular Monday Issue into 2 editions. We hope you
enjoy all the information we have for you and hope you will be able to
utilize our tips and suggestions to increase your business.

ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide it's
subscriber list to ANYONE. We respect the privacy of our readers. Please see
the bottom of the Ezine for removal instructions.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
(c) Online Exchange Edition.......... January 17, 2000
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

IN THIS ISSUE:
~ Our Top 4 Stars~~"Sponsors in the Spotlight"
~ Feature Article * IT'S THE BIGGEST ADVERTISING TIME OF THE YEAR
~ "Top Pick" Classified Ads
~ Business Thoughts * HOW TO BE G.R.E.A.T.
~ Online Exchange's "THE ULTIMATE AD BLAST"
~ Submit Your Site For The MARKETING EXCELLENCE AWARD
~ QUOTE Of The WEEK
~ A Word From The Editors
~ Removal Instructions

*************************************************************
SPONSOR IN THE SPOTLIGHT:

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************************************************************
FEATURE ARTICLE*

 IT'S THE BIGGEST ADVERTISING TIME OF THE YEAR
...by Debbie Solomon

It is a known fact that the months of January, February and March
are the biggest advertising months of the year. All businesses, big
and small, are investing their dollars and preparing for a profitable
year ahead.

We, as small and home businesses are no different. We need to stay
on top of the cutting edge and not allow our competition to get the best
of us. NOW, is the time to invest in your business. To get a leg up on
the competition.

Here are some suggestions on how to start your advertising campaign:

**Take advantage of specials. This is the time when ezines,
newspapers, professional classified ad sites run their specials.
Take advantage of them.

**Do not waste too much time with FFA Links and
Free Classified AD Sites. You will spend more time placing ads,
then it is worth. The only people who visit these sites are the ones
placing ads themselves.

**Put aside a certain amount of money each month for
advertising dollars.

**Ezines are the hottest source of advertising,
and the most beneficial. Take advantage of the specials
various ezines are running now.

**Have your web site fully up and running.
It is imperative that you show your prospects that you
are ready for business.

**Write attractive but honest Ads. Really concentrate
on a catchy headline. That is the most important aspect of an AD,
the headline.

**Offer some incentive for your prospects that visit your site.
A Free E-Book or Free Software is a great way to start your campaign.

**Have customer service ready to answer any questions immediately.
All questions should be answered within 24 hours to show efficiency.

**Get Ranked in the top 30 of the major Search Engines. My suggestion is to
buy reliable software such as Web Position Gold. The time and effort that
is put into registering with each and every major search engine is time that
you
can spend networking your business and increasing your profits.
Sometimes an investment in software such as this is really worth it in the
long.


Once your advertising campaign begins, your business will be one step ahead
of the competition.
Business investments are essential for profitability. How is anyone going to
get to know you and your business if you do not advertise properly?
And in order to advertise the above suggestions are a necessity.

Now is the time to really launch your advertising campaign. Don't be shy and
afraid to take a chance in a good investment. Your business will come out
ahead in the end.


*************************************
Debbie Solomon
Creator of Marketing Trendz Workshop
Owner of Millennium Marketing 2000
http://www.marketingtrendz.com 
mktgtrendz@aol.com 
*************************************

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#################################################################

BUSINESS THOUGHTS*


How to Be G.R.E.A.T.
...........by Rod Nichols

I recently listened to a seminar by one of the top motivational
speakers in the world, Brian Tracy. In this article I would
like to give my summary of this speech. His subject was greatness
and what it takes to be great. First, you need to know
that great people are not born, they are made. Some people make
lifetimes of greatness and others make greatness for just
a fleeting moment in their life. You have the opportunity every
day to create greatness in your life. Learn the keys to
greatness and apply them to your life every day.

GOAL ORIENTATION

Goals give you direction. They are like destinations on a map.
If you were going to take a trip across the country wouldn't
you map out the route, places to stop, things you want to see?
Your network marketing business is the same. You must
map out the course with goals as the temporary destinations
along the way. Having written goals makes your journey
more enjoyable and rewarding.

The keys to effective goal setting are:
1) Written
2) Specific
3) Realistic
4) Measurable
5) Timely.
Write your goals and
review them every day. As you start the day, ask yourself,
"what can I do today to move towards my goals?" Prioritize
these activities and plan them into your daily schedule. For
example, let's say that your goal is to recruit 4 people each
month. Figure out how many people you will need to talk with
in order to sponsor 4. Then break this number down to a
daily figure. Plan to make this number of contacts each day.

RESULTS

Many network marketers get so caught up in activities, they
forget the actual results they want. For instance, you could
spend many hours each week organizing your office, calling
your upline/downline, making up lists of prospects, and
writing letters. These are all great activities, but let's
analyze the result that you want. Most likely it is to sponsor
people into your network or retail products. Will any of the
above mentioned activities directly result in sponsoring someone
or selling products? NO! The only way you can sponsor people or
sell products is to talk directly with prospects or current
customers. If you focus on results, you will always do the most
productive thing possible at every given moment.

EXCELLENCE

The oriental cultures call this mastery. They believe in
mastering whatever they begin. We westerners tend to be more of
the "jack of all trades" types. The top money earners in network
marketing have all reached a very high level of excellence
because they sought it. If you are serious about a career in
network marketing, you should do the same. Read every book
and article you can find. Subscribe to publications like Success
Magazine and Upline. Attend every training seminar you
can find. Learn everything there is to know about your company
and products. Become a master. Excellence in your
everyday business will produce excellent results.

ACTION

This is a pretty simple one. Set a goal, make a plan, move
into action. DO IT NOW! If you're not happy with the size of
your network, the amount on your check (or lack of checks),
or the number of retail customers you have, then change it.
Set a goal, make a plan, move into action. DO IT NOW! Stop
talking about what you are going to do and do it. Remember
action speaks louder than words. So what are you waiting for,
get to it!

TIME ORIENTATION

Since you are probably working your network marketing
business along with a full-time job and a very full life, time
planning is critical to your success. Misuse of time is one
of the major reasons for failure. At this point you should
already have written goals with plans to reach those goals. As
you review your goals each day to set the activities, prioritize
according to how quick that activity will move you toward
the goal. Those that have direct results are classified as "A"
priorities - calling a prospect to set an appointment, meeting
with a prospect, doing a product demonstration, leading a
nutrition clinic (if you sell nutrition products), walking and
talking (meeting people out in public), giving a seminar on
network marketing, are all good examples of " A" activities. "B"
activities are those that will result in an activity that will
directly affect your goal - sending letters, placing ads,
putting out flyers or opportunity cards, are good examples of "B"
activities. Work hard each day to plan mostly "A" and "B"
activities and you will achieve much better results.

That's what it takes to be GREAT. It's not that difficult. I know
you can do it. So DO IT NOW!

********************************************************

Rod Nichols has been involved with the network marketing
industry since 1979, as a distributor, consultant, trainer,
and author. Rod is on the Board of Directors
for the Professional Association for Network Marketing
(PANM). To contact Rod e-mail him at
rhinorod@millenniumteam.com 
****************************************************************************
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****************************************************************************
In an effort to recognize the Valuable and Informative Sites
the internet has to offer, we are Now Offering a
MARKETING EXCELLENCE AWARD. Please visit our site
for requirements and criteria. SUBMIT Your Site TODAY!
http://www.marketingtrendz.com/award.htm 
*********************************************************************

**QUOTE OF THE WEEK**

»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@ «

A Cloud in the Sky...Like a Piece of Cotton Candy
Floating Forever.
Turning Old, Gray And Fat
Weeping Its Tears Away.

...Debbie Solomon  
»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@ «


**********************************************************
A Word From The Editors:

We hope you have enjoyed our latest edition of
The Online Exchange Ezine

We are currently in Circulation to over 12,000 and
continually growing. We are very grateful to all our
subscribers for all the kind words and support you have
given us.
We would like to personally wish everyone a Happy,
Healthy and VERY Prosperous New Year!
We always welcome any comments, questions, or
concerns you may have. Please feel free to email us
anytime at:
admin@marketintrendz.com

Until Next Time!!
Best Regards,

Debbie Solomon and Sara Hardy
Owners and Creators of
Millennium Marketing 2000 &
The Online Exchange Ezine
http://www.marketingtrendz.com 
admin@marketingtrendz.com 
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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