Internet 101: Is Your Website Credible?

(Copyright) 2002 By Dave Turner

The other day, I received an unsolicited e-mail from some
company offering me their search engine optimization
services for "X" amount of dollars. Even though I had
absolutely no interest in the offer, just out of curiosity,
I decided to check out this company's website ranking
through Alexa.

Incredibly, my website was ranked over a million positions
higher than this search engine optimization company's--over
a million positions higher!

What's wrong with this picture?

Now even though I had zero interest in their offer, had I
been interested, this company's credibility was totally
shot, for two reasons: First of all for spamming me and
secondly for obviously being incompetent at best.

Another time, I was surfing the Internet, checking out
different business opportunities to review in my home
business newsletter, when I came across this company
selling "turnkey" website packages for $95. As I was reading
the information about the various packages they had to
offer, I came across their guarantee, virtually hidden, in
fine print at the very bottom of the page.

This company was only offering a measly 7 day guarantee. 7
days! Now if they don't have enough belief in their own
product to offer, at the very least a 30 day guarantee, then
how on earth could they reasonably expect their prospects to
believe in it?

What about you and your website? Are you credible?

If you offer website design services, is the design of your
own website up to par?

Do you own your own domain name, or does yours contain the
names "Geocities" or "Angelfire?"

Can you back up your claims with cold, hard, indisputable
and verifiable facts?

Do you have your name, telephone number and street address
on your website?

Do you use authentic customer testimonials, complete with
website and/or e-mail addresses.

If you can't honestly answer yes to every single one of the
above questions, then "Houston, we have a problem!"--a
credibility problem! And it's costing you a lot more money
than you realize.

When prospects arrive at your website for the first time,
they're both apprehensive and skeptical. And with so many
scam artists and rip-offs prevalent on the Internet, you
have to expect and anticipate that type of mindset.

That's why it's critical that you put your prospects minds
at ease the moment they land on your website. And the best
way to do that is to instill confidence by utilizing the
steps that I mentioned earlier.

If you follow those steps, you'll have an incredibly
credible website and your profits will reflect that fact.

Til next time...


Dave Turner is a writer and entrepreneur with over twenty
years of marketing experience. Questions? Comments?
Dave can be reached at dave@internet-marketing-xpert.com
Website: http://www.homebasedbusiness123.com
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