"Knowledge Is Power" 

By John J TAYLOR

"Measure what can be measured, and make measurable what
cannot be measured" ~~ Galileo Galilel

Galileo was a leading 17th Century scientist who also said
that "Experiments and measurements make new inventions
possible".

Everything that we use online today was created through
experimentation, measurement and analysis.

Scientists experimented with electrical current, measured
the results of their experiments and analyzed those results
to define their next experiment. Each phase of the
experimental cycle designed to improve upon the last one or
to eliminate something that didn't work.

The groundbreaking work of scientists like Edison, Watt and
Einstein was all based upon experimentation and observation.

Their success was directly attributable to their commitment
to finding a solution to a problem and being determined to
continue to experiment and test until they achieved the
ideal answer.

The quotation "Knowledge is power" is attributed to Francis
Bacon - he had the insight to understand that real power
comes from an in-depth understanding of each facet within
our chosen field of endeavor.

To be truly successful online we need the dedication and
determination displayed by the great scientists and
inventors. It is totally wrong to design a web site and then
sit back and wait for something to happen.

We must experiment, measure and analyze our results on a
regular basis. Each experiment bringing us information that
provides us with the power to increase our conversion rate
and our profitability.

Different wording in an article resource box, an alternative
subject in an email campaign, a new banner design - all
things that "might" increase the traffic to our web sites.
But "might" isn't good enough - you have to know for sure;
and that requires tracking and measuring our response to
identify the truth.

Alternative wording in our headlines, adding audio, smaller
graphic files for faster download speeds. Again they are all
things that "might" increase our conversion rate - tracking
and analysis is essential if we are to benefit from the
power that such knowledge can give us.

More traffic, more subscribers, more sales, more profit. Can
you afford to miss out simply because you don't invest a
little time in testing and tracking?


John Taylor is a writer and publisher and his work includes
The "Testing & Tracking" Special Report that explains what
to test and how to test it (http://www.Test-and-Track.com).
He is Webmaster for the Amazing Marketing Tools web site
where you will find an incredible range of resources to help
you to develop the knowledge and skills to become a
successful marketer.(http://www.AmazingMarketingTools.com)
John also publishes the http://www.quogger.com weblog and
runs the http://www.Money-and-Pwer.com and
http://www.Buy-Impulse.com websites