Do Angels exist?
By John Taylor

Have you ever seen an Angel? Angels take the form of a human
being with wings. You have undoubtedly seen a human and you
will also have seen wings and, therefore, it would be easy to
say that because humans exist and wings exist - so too do
Angels.

Well that is the kind of reasoning that many people apply to
their online sales process.

Have you seen evidence that people are selling products and
services from their web sites? Have you seen evidence that
there are real people searching for products and services
online? So, if we build a web site to sell something, people
will visit that web site and they will buy our products or
services.

Unfortunately it isn't that easy. There are many factors
involved in the online sales process and it is important to
understand them. I mean that you must understand the facts
and data, I don't mean that you should rely on rumor, opinion
and assumption.

What is the best way of getting buyers to your web site? Well
the only reliable way to find out is to find out for yourself.
Here are 3 well known strategies that you can try:

1. Invest an affordable amount in a Pay Per Click campaign
that is targeted on your keywords. Invest in enough clicks
that allow you to test alternative headlines and content and
measure the results.

2. Write maybe three classified ezine adverts. Find an ezine
that is likely to be read by your target market and run each
of your ads so that you can measure which one generates the
best response.

3. Visit the online forums that are frequented by your target
market and make contributions that help other people yet at
the same time demonstrate your credibility and expertise. Use
your signature file to promote your web site.

The key to success is to measure the response that you are
getting from each individual traffic source. The data will
help you to identify which strategies are working and which
you need to improve or even to ditch.

Similarly as you begin to get more and more traffic to your
web site, so you need to test each element to ensure that you
are converting more visitors to buyers. You need to test
alternative headlines, test alternative copy in the first
paragraph, see if you can get more sales through changes to
your testimonials, bonuses and all the other elements that
contribute to your sales conversion.

The only way to prove if something works is to collect facts
and data. Analyze that data to identify your strengths and
weaknesses and then to act upon those results to leverage
what works and to improve or eliminate what doesn't.

Angels may or may not exist - we simply won't know until
somebody collects the real facts and data that can prove it
one way or another.

Copyright © John Taylor 2004.


John Taylor is the author of "Learn over Twenty ways To
Improve Your Conversion Rate and Multiply Your Profits" - A
Special Report that contains a wealth of information on
professional testing and tracking techniques that can boost
your conversion rate and generate increased profits. To
learn how testing and tracking can boost your profits click
this link now: http://www.test-and-track.com?angel