WORDS CAN BE LETHAL!
           by debbie solomon
      -------------------------------------------

We all know the power behind words.  Basically, email
can be so dangerous, it is lethal.  Let me explain to you why.
It is so important for all of us to realize the serious nature of
this reality, because a majority of our business is based on Email.

Our main source of communication is through email.  There are no faces, no tones of voices, only the words in front of us to express our tones, moods and professionalism. THIS CAN SO EASILY BE MISINTERPRETED. 

When you are on the phone or in a meeting, you can hear a person
talking and know their intentions by their tone of voice.  When using
email, you only have words, so when someone is explaining something
in an email, and it is not worded very precise, people can misinterpret
your tone and essential meaning. 

It is essential that you always choose your words carefully, and
maintain a professional tone in your words at all times.

When a business person is misinterpreted,
most recipients would become defensive in the matter,
which can cause a domino downfall affect on your business.
If one person presumes you are just a bit unprofessional and
assumes your tone of words  is less than what it should be, you can be assured
that this will cause a negative affect on your business.

Here are some suggestions you will want to consider when
corresponding via email with prospects and clients:

  * Always maintain a positive attitude in your words.

  * If there is a problem, do not make excuses for it, just answer them
     with the solution to the problem. 

  * Even if something negative occurs and you know it is not your fault,
     never let the client know it was whose fault.  They do not want
     hear that. Apologize for any inconvenience and again, offer a solution.

  *  HONESTY...Always be completely open and honest
      with your clients/prospects.
      NEVER promise more than you can produce.
      And make sure they know what has to be done in order for them
      to achieve their anticipated goals and expectations.

  *  Always remember, the CUSTOMER IS ALWAYS RIGHT!!!! 
      Even when they are not.
      You may think this is a Catch-22, but it isn't,
      because you will only gain respect.

I am sure you have the idea of what an email should consist of. 
And how to properly handle clients. 
ONE negative sentence or word in an email could truly KILL your business.
If you have one unhappy customer, you will have 100,
because that one person will tell 10 people and they will tell 10 people
and the next thing you know, your business is in a spiral downfall.

Don't let this happen to you!  Always keep a positive attitude,
and even if you cannot please all your customers,
as long as you know you maintained a professional and
positive attitude, you are the winner and you will succeed. 

Be careful of what you say, and more important,
be careful of the way you say it!!!

===========================
Debbie Solomon is the owner
of the world renowned Marketing Trendz Workshop
devised for small and home businesses in learning all the
various marketing tools and techniques that are
required for success online.
She are also the author of two business building
E-Books, and The Online Exchange Ezine.
Please visit their site at:
http://www.marketingtrendz.com
editor@marketingtrendz.com