Rejuvenate & Re-Fuel Your Inner Drive
By Amy Ewart

I believe that as solo-entrepreneurs, business owners, and executives we all need a pat on the back. Give yourself commendation. Why? Because we have the courage to step outside of the corporate box and start our own businesses, be our own boss and take on the challenge and responsibilities required for this adventure. In order to even contemplate that step we must have had a vision, a dream and a passion to bring it to fruition. So commend yourself.

Now, we’re in business. We’ve been working our little brains out. We are dedicated to making our dream come true. But some time has passed and we may have exhausted ourselves of ideas, that passion that once used to drive us is fading and our never ending “to do list” is overshadowing our dreams.

Do not be discouraged, we only need to refuel. Picture the never ending stair master at the gym. I know we all dread that machine, because it seems like you just keep climbing and there is no landing. But each step is a further progression. Each step brings us to a higher level. Perhaps by reading these strategies we can replenish our passion and reinvigorate our inner drive. So let’s focus on a few ideas that I have found to be helpful.

1) Narrow Your Niche
I know that as a woman, mother, wife, housekeeper, and a chef, solo-entrepreneur and so on, I tend to think that I can handle it all. Maybe not with grace, but I can accomplish a lot. I am a multi-tasker. We assume that if we can do so in our personal lives, the same should be true in our professional lives. No doubt, we can manage a lot. And as solo-entrepreneurs there are a lot of hats to wear. Business owners are in advertising, marketing, accounting, and so on. But when it comes to the services we offer we should consider “narrowing our niche”.

We may be more proficient in a particular area of our practice. By honing in on our skills in that area, we are creating a competitive edge, an area of expertise. You can position yourself as a leader in your own industry. Opposed to fitting in with a thousand of professionals offering the same service, we are now exposed to clientele as specializing in a certain skill. We can also appeal more specifically to a “target market”.

2) Partnerships and Alliances
Wouldn’t you agree that we all need support? We need confirmation that we are heading in the right direction, a resource for assistance, or an honest opinion when we need advice. That’s why it is essential to group ourselves together with a variety of individuals who are enlisted within a similar profession. It also increases our professional appearance to clients when we can refer them to an associate of ours who specializes in a particular area of expertise. (Hence the importance of “narrowing your niche”). There are many associations and links available to aid us in our endeavors. So make the connections needed and integrate yourself with a partner or an alliance and unite together with a support system. (E.g. become more involved with the community at www.solo-e.com/community/  where you will connect with individuals who are coming together to help you present yourself with the resources you need).

3) Maintaining Passion
The word passion is described as: “enthusiasm, excitement, desire for a particular activity, or devotion to a cause”. How do we maintain that enthusiastic approach? Focus on your core message. This is the innermost substance of your business. Maybe our business is a consulting firm. Why not focus on and think about how you are empowering other others to accomplish all that is needed of them by assisting them with your services and/or your products.

Try focusing on the message that you are communicating to others and try to incorporate that in your everyday duties. For instance, the core message of my company is growth. Not only personal growth, but business growth and helping other businesses grow, expand, and develop. I try to allow clients to see the quality of my concern and I enjoy the opportunity I have to help them. When they become more productive and increase profits, I benefit too! My motto is “If you grow – I grow!”

Another way to maintain your passion is to find similarities in your personal values and your business. All of us have a certain moral code. We all have things that are of particular importance to us and if we harmonize that connection between our work ethic and our personal ethics we will be passionate about what we do. Most of us appreciate sincerity from our family, friends and associates; by reflecting the same sincerity to others we are highlighting its importance to us. Having synchronization with our personal and business values will bring about passion, thus helping us to enjoy the entrepreneurial experience.

From my business to yours, I wish you much success and delight in your journey.


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Amy is a Virtual Assistant for Solo-E ( www.solo-e.com ). She also has her own business, Secretarial Solutions (www.secretarialsolutions.ca ) She lives in Caledon Village, Canada with her husband and son.