5 Cheap Ways
to Promote Your Website Offline
By Anik Singal
We get so caught up with internet marketing and “web building” that
most of us tend to forget the “olden days” of marketing; offline
marketing. Years ago, the web did not exist, yet, people still made
millions!
Why is it that all of a sudden most of us think that offline marketing
is not worth the investment? If anything, the lesser the people that
promote offline, the more the opportunity for you to slide in.
Even if you are just promoting an affiliate website, offline marketing
can still be an incredibly profitable means to drive traffic. However,
as with all marketing, do it slowly, track meticulously and learn as
you go.
Here are 5 of the cheapest ways you can start getting your hands into
offline marketing:
1. Inexpensive Business Cards
There used to be a day when business cards were expensive, but today,
companies such as
www.vistaprint.com are giving away business cards for free!
You run into hundreds, if not thousands of people everyday just during
your normal daily tasks; restaurants, neighborhood, grocery store,
clubs, works, etc…
Simply have a business card on you and ready to go as you meet someone
and they ask what you do? Refer them to your new start-up business and
build their curiosity.
So what if this technique won’t have you boasting thousands of
visitors in a month, over time you can build very targeted visitors –
all while you also brand your company!
2. Press Releases
Everyone who knows me, knows that I am very big on publishing articles
and content and then distributing them online. I have scored BIG
traffic by doing this and so have those who learned from me.
Well let’s take the concept one step further and spread press
releases. Press releases and content are similar in nature, just
written differently. Press releases can spread like wild-fire and if
picked up by any form of media, you’re set!
This strategy may take some time, but be patient. With great,
easy-to-use services like
www.prweb.com, it’s a shame to not use this strategy!
3. Bumper Stickers!
Honestly, don’t lie – you know you’ve been intrigued by the messages
you see written on cars. You may have even called a few of those
companies.
When you’re sitting a red light, there’s nothing better to do than to
read the message on the car in front of you. A simple bumper sticker
with an enticing offer and web address can slowly work charms.
More on those here:
www.speedysigns.com
4. Speak your way to stardom
One of my latest strategies that has been getting me A LOT of business
is to make myself available as a speaker at local events. I have been
speaking at business events, schools, colleges and anywhere else where
someone wants me to speak.
By speaking publicly, I am quickly being recognized as an expert. This
strategy works so well that listeners don’t even wait to see my
website, they buy on the spot!
5. Direct mail
I saved this strategy for last because it’s not for everyone. If you
have some money and are willing to take a small risk, this is the
strategy for you. Remember, highest risk equals high potential reward.
Sending direct mail (offline) to prospects still works as long as it
is done correctly. You need to research this topic more and make sure
you gather a targeted list of prospects.
The latest trend seems to be in sending postcards because they are
short, to the point and the least expensive to prepare and send.
No matter what, if you decide to try this strategy, I highly recommend
researching in depth.
There you go, now there is absolutely no reason for you to only market
yourself and your business on the internet. I have only revealed 5 of
the many ways to market offline, there are still many other
techniques.
The main suggestion I want to give is that marketing offline typically
costs more money than online and that you should always thoroughly
research before you try (and make sure you can stomach the potential
risk).
This article has been authored by Anik Singal, the founder The
Affiliate Classroom.
If you want to learn his system that helped him make over $10,466 in
60 days please visit the following link:
http://www.AffiliateClassroom.com