You'd be surprised how many people are depressing
their response because they overlook the importance of the
first sentence in their sales letter. Sure, some people manage
to get a decent headline up but they don't put as much time into
that first sentence. And that could spell trouble to
a marketing campaign.
Your first sentence in your sales
letters or ads, must be an enticing one. It's job is to lure
your prospects into the rest of the body of your sales presentation.
If it's boring, or unbelievable, you just won't see the results
you're looking for. The following is a two minute primer on
methods of writing an enticing first sentence.
*Interrupting Idea.*
This method of writing a magnetic first
sentence is to simply make a startling statement or something offkey
that's sure to get people's attention. Example: "As
you're reading this letter, your stomach may be exploding with
activity."
*The Shocker.*
A shocking first sentence is one that's
similar to the interrupting idea but more provocative. It's
almost risqué.
Example: "Did you know
that senior citizens will be responsible for a whopping 35% of the
pollution caused in the state of Florida?"
*News.*
This type of first sentence is exactly
what it sounds like. News.
Example: "Cancer has
increased by 7% here in Ohio."
*Preview.*
This is a great way to start a direct
mail/website sales letter in article format. Simply
put, you reveal what people are about to discover as they read your
piece.
Example: "We used to
think Vitamin C was the ultimate cold fighter but the statistics and
clinical research Dr. Hile is about to reveal here may surprise
you."
*Quotation.*
This opening sentence method is nothing
more than a quotation from a respected source.
Example: General Patton:
"Americans love a good fight."
*Story.*
This method is to simply start your
first sentence off as a story.
Example: "Last night,
I looked in the mirror and I couldn't believe what I saw..."
Go ahead and start practicing these 6
proven methods for writing that all important first sentence.
Having a "killer first sentence" may be all that's
standing between you and a successful marketing campaign.
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Yours FREE: My controversial 1
page report titled "Hidden Commands."
Intrigued with all of the talk about
using subconscious commands and
suggestions in your copy? Email me
for this report and it's yours. FREE.
Copyright 2002 Mike Jezek. All
rights reserved.