Imagine you creating sales letters full
of life and persuasion, and harnessing that persuasion power to create
more sales for your business. Sounds good doesn't it? Well in this
intriguing article you're going to get a briefing on how to create
metaphors that boost your persuasion power
in your sales messages. As you know, a metaphor, in a nutshell, is
simply a word picture. Essentially it helps to carry your point across
in another angle that your audience may be able to better understand.
Following is a brief discussion of 4 metaphors you can use
immediately:
Physical Action Metaphors. -- Use physical words or phrases to paint
word pictures depicting a physical action.
Example: "You don't build any cash value with term
insurance."
Or... "You're burning up money every year with term
insurance."
Or... "Avoid the sting of the IRS's whip by... "
Other Sales Metaphors. -- This metaphor lowers sales resistance by
reminding prospects that buying your product is just like buying a
product they are already familiar with.
Example: "Buying this software is just like buying a video game
for your son."
Or... "As you place your purchase for this video course, it's no
different than buying a series of exercise videos."
Competition Metaphors. -- This sales metaphor is used to gently
demonstrate your superiority over your competitors.
Example: "They said that about us? Well, I guess everyone wants
to take a shot at the fastest gun in the West. Everyone wants to
challenge the top dog, even if they're only a little puppy,
right?"
Or... "Our software is the Cadillac of accounting software in
this industry, compared to that of our competitors."
Familiarity Metaphors. -- Here's a metaphor to further build a feeling
of security and trust in your prospects. Simply match experiences or
items that your prospects are sure to be familiar with to your sales
presentation.
Example: "Many people first started out with this same software
you've been using, but... "
Or... "I'm sure you're familiar with the Secretary of Defense,
Donald Rumsfeld. Well our accounting firm does his tax work."
"Many of your fellow graduates from Texas A&M are signing up
today!"
Of course there are other types of metaphors we can discuss here, but
there's only room for so many in this article. Using metaphors will
immediately put life into your sales materials,
and open up the potential for not only higher response but higher
profits. Try them, you may be blown away by the results!
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Yours FREE: 10 Minute $ales Letter Critique by Direct Mail
Copy & Sales Letter Specialist Mike Jezek.
Yes, see if your sales letters are ready to unleash a buying frenzy
with a free critique from Mike Jezek.
Email: miknlisa@gtcinternet.com,
http://www.irresistiblecopywriting.com
"$ales letters that create buying frenzies"
Copyright 2002 Mike Jezek
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