The Enormous Power of Past Success
By Stone Evans

I was checking my voice mail yesterday and received a message
that was short and sweet. It said: "My name is Ken Shapiro. I'm
the writer, director, producer and star of the motion picture
'The Groove Tube'. Please call me back at ..."

Interesting. The writer, director, producer and star of a motion
picture?

My curiosity was aroused so I went to Google and looked up "The
Groove Tube". I discovered that Ken Shapiro was indeed all of
the things he said he was and that Chevy Chase, a very famous
American actor, had is debut film appearance in the movie. My
mind determined that Ken Shapiro was a force to be reckoned with
so I gave him a call.

It turns out that Ken found me online and was seeking some
guidance on how to promote his new project at
http://www.BedBooks.net. "Bed Books" is a very interesting
innovation and I must admit that I've often wanted to lay on my
side in bed and read a book, but that's not a very comfortable
thing to do. Thus, Ken's unique idea and business has the
potential to really take off.

In our brief conversation, we exchanged pleasantries and I gave
Ken a few tips on getting publicity for his site. He's obviously
a guy who takes action on his ideas so I expect that he'll take
the information I gave him and put it into motion immediately.
If so, you'll be hearing a lot more about Ken and BedBooks.net
in the near future. In exchange for my time and advice, Ken said
he is sending me a "Bed Book" to try out.

What's interesting about my conversation with Ken is my
motivation for having it in the first place. Considering that I
receive an overwhelming amount of voice mails every single day
and that I'm rarely able to call anyone back on the phone
personally, why did I choose to pick up the phone and call Ken
on my dime?

The answer is because Ken had established that he was already
successful. Because of the accomplishment of making "The Groove
Tube" movie in which Chevy Chase appeared back in 1972 I
determined that calling Ken would be, at the very least,
interesting. I also sensed that there could be the possibility
for me to benefit in some way because I perceived Ken to be
powerful and influential.

I was right. Ken is powerful. He's a doer. He makes things
happen and I respect him for that. In this world, it's the
dreamers that take action and persist until they succeed that
get my attention. That's why I called Ken and that's also why he
was able to benefit from a free consultation with me. In that
discussion, I gave Ken some very specific advice for marketing
his website that has the potential to bring him all the business
he can handle.

The point to take home is that Ken's previous success in the
movie business made it a lot easier for him to get the
information and resources he needs to succeed in his new
venture. In other words, past success has power.

When I first started my Internet business it was not easy. In
fact, it was downright difficult. I spent thousands of dollars
on credit trying to learn the game and acquire the tools I
needed to build my business. Everything was expensive and the
people who I thought could help me grow my business the most
wouldn't give me the time of day. I was a nobody in this world.

However, I was persistent and by leveraging my financial and
creative resources I was finally able to make my first sale
online. Once that occurred, I simply focused on what I did right
and did more of it. My sales continued to grow and I was
becoming successful.

From those initial small successes, I was able to continue
building my knowledge. I realized that once I had knowledge, I
could share it. By sharing my knowledge with others, I was able
to become an expert. As an expert, people were attracted to me.
Through that attraction, I was able to sell more goods and
services. I was becoming *very* successful.

Then other experts got attracted to me. They started giving me
their products and services for free. They were also open to the
possibility of working together. The same products and services
that I could barely afford in the beginning of my career and the
same people who wouldn't give me the time of day before, were
now becoming as freely available to me as oxygen itself.

Why? The answer is simple. I was already successful.

Is it easier for the rich to get richer? Absolutely. Is it
easier for successful people to become more successful?
Definitely. The momentum has already been established. Money
attracts more money and success attracts greater success.

Before you get cynical, first consider the fact that most of the
rich and successful people in this world started with nothing
but their ideas and enthusiasm. They were able to use that
energy and put it into motion to create their own success.

In most cases, the path they traveled was riddled with moments
of confusion, struggle and failure. But they persisted and with
each small success their path got easier and easier to travel
until they eventually paved it and turned that path into a
"success super-highway" that now allows them to travel and
succeed with ease.

The enormous power of past success is that it can and will
catapult you toward greater success in the future. Use
everything in your power right now to create some initial
success and then roll that success forward to create more
success in your life. You will ultimately discover this is a
very easy thing to do.


 

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