7 Secret Tips to get Booked on Radio, Print, $ TV
                 Copyright Marisa D'Vari 2004

     "Why him and not me," you may wonder, watching a competitor chat on a morning news show. You're right to be jealous -- TV gives
you the aura of a celebrity. So does radio, and newspaper interviews.


      The question is, how do you get booked? Especially if you can't afford  high priced publicist?

     Below are some secrets you must master if you intend to get the most out of free pr, and see yourself in newspapers, trade publications, and more.


Tip #1: You must quickly and easily find the unique "hook" which will make your release immediately relevant - eye catching - and irresistible reporters and producers;

 Tip #2: You must understand the magnetic power of the right
headline, and easy tips on how to write it quickly.

 Tip #3: You must write a pitch letter that will motivate a TV radio producer to book you.

Tip #4: You must discover the secrets of getting booked for talk radio interviews, and how to sell more products on them.

Tip #5 You must figure out free ways to get the email addresses, fax, or phone numbers for reporters and producers absolutely free.

 Tip #6: You must discover the 4 basic styles of a media release, and how to find which is best for what you want to promote.

Tip #7 You must appeal to the hidden fears and secret desires of the media's target audience.

     You may wonder, why appeal to emotion? It's all about "selling"
my product, right?

     Wrong.

     The media runs screaming from a sales pitch.

      Yet at the same time, realize that the producer, editor, or reporter you pitch or send a release to is already visualizing it as a "story" that will either mesmerize their target audience, or
leaving them cold.

Emotion Sells

     Stories are what motivate human beings to pay attention - they don't care about your business, product, or service, people only care how it will benefit them specifically.

     Let's say you are a financial planner. You want to get print coverage so that potential clients will become aware of you, and figure your local paper is a good place to start.

     When trying to elicit the media's attention, referring to the importance of a solid financial plan is not a new or fresh angle.

      Using a real life story or anecdote from a client who failed to see the need of planning for his future, and suffered the consequences, can be seen as emotionally gripping, proving the need for financial planning to a target audience without lecturing them
on it.

 4 Other elements you need to know:

Why Tip Sheets Rule

Inside the Mind of a Producer

How to Package Yourself for TV

Why you MUST Consider Yourself an Expert

     Now that you know the secrets, put them in action! See you on TV.


***RESOURCE BOX MUST BE INCLUDED ****
     These tips are adapted from my FREE,79 page Special Report of insider tips, How to Establish Yourself as the Expert of Choice with Free Media Placement. Get it at http://www.BuildingBuzz.com and browse through dozens of free articles.

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Publishing Guidelines: Permission is granted to publish this article as long as the resource box is included without any modifications). All links must be active if electronic. A courtesy copy is requested upon publication to mdvari@BuildingBuzz.com