Soaring With
The Direct Marketing Eagles
By Willie Crawford
Many years ago, there was a popular humorous say that
went something like, "It's hard to soar with the
eagles when you hang out with the turkeys." The
message of course was that your accomplishments are
limited by those that you spend most of your time
with.
Experts on what it takes to achieve great things have
long recognized this fact. Look at any person's 10
closest associates and you can estimate that person's
earning potential within a few thousand dollars per
year. It will be very close to the group's average.
Part of the reason that's true is because the group
defines what's expected of its members. Any member
stepping out of line is somehow admonished for
"rocking the boat."
To change your income, you DO have to change who you
associate with. You don't have to drop your friends,
but you do have to associate with those already doing
what you want to do. You do have to associate with
those already earning what you plan on earning. You
need this "association" to elevate your thinking.
My friend Joel Christopher is the perfect example of
this concept in action. Joel immigrated from the
Philippines many year ago, and worked as a physical
therapist for a while. However, he was attracted to
the Internet marketing arena by several factors
including the possibility of increased earning and
the fact that an Internet business would allow him
to spend more time with his family.
When I first met Joel in 2002, I noticed that he had
surrounded himself with some of the best Internet
marketers around. At a seminar he sponsored, I saw
that he had Dr. Joe Vitale, Marlon Sanders, Terry
Dean, and Paul Myers, and many other people I revered
speaking. I later learned that Joe Vitale was part of
his mastermind group. Marlon and Joel were such close
friend that Marlon had moved to the same neighborhood
that Joel was in, and they often went for long walks
where they brainstormed.
As I saw what Joel was doing, I also decided that I
would soar with the eagles. I had proof beyond dispute
that associating with very successful people would
eventually pull anyone closer to their level. Actually,
I had had watched this concept at work during
my many years in the U.S. Air Force. Those who
aspired to be generals knew that they had to spend
time being mentored and groomed by generals. It was
common knowledge that without a "sponsor" you would
never make the higher ranks no matter how well you did
your job.
Every Second Lieutenant is advised to volunteer for
all kinds of projects just to get noticed by the
"higher ups."
Getting back to my friend Joel and the art of
associating with "the right people"... Joel is now a
partner with Ted Nicholas, "the 4 Billion Dollar Man."
Ted is called this because his copywriting and direct
marketing skills have managed to sell that much
merchandise over the years. Most of this was through
mail order. Ted is a direct marketing genius that can
hold an audience captivated for hours! My library is
filled with recordings of his presentations.
Ted Nicholas is the best-selling author of 15 books
including his latest masterpiece "How To Turn Words
Into Money" He's considered the "King of Print", the
"Copywriter's Copywriter", the "Entrepreneur's
Entrepreneur" and the "GodFather of Direct Marketing."
Ted is the guru that many other great copywriters
learned from and someone I'm now learning from.
Joel is also now a partner with Carl Turner. Carl was
"marketing legend" Jay Abraham's "right hand man" for
years! When I last called Joel's office number, Carl
returned the call. Call has also now moved to San
Antonio to work closer with Joel.
What’s the point in all of this rambling? Simply that
if you aspire to higher levels of accomplishment, you
absolutely must associate with those who can help
shape your thinking appropriately. You must "hitch
your wagon to a star."
You must not only understand the art of pulling
yourself up to the next level, you must also take
action. As an example, I aspired to be at the level
Joel and all of those speakers were at when I
attended Joel's seminar in 2002. On March 18th -19th
of this year, I will be on stage at Joel Christopher's
and Ted Nicholas' Double Birthday Bash in San Antonio,
Texas. Several years of associating with and allowing
these marketing geniuses to teach me has pulled me
closer to where I want to be.
I'd like to encourage you to join us in San Antonio
this month. You'll get to associate with all of the
major players at a giant birthday party. You'll get to
learn from, form associations with, and identify those
who can help make your Internet marketing dreams a
reality. These dreams could be as simple as launching
your next software or ebook project, or they could be
7-figure aspirations as mine are.
To sign up for the double birthday bash and hang out
with the direct marketing and Internet marketing elite,
visit:
http://WillieCrawford.com/birthdaybash.html
Why do Joel and I spend so much time and energy
getting to know and partner with people like Ted. We
understand that you have to:
- Allow others to expand what you believe to be possible.
- Allow others to demonstrate to you what is doable.
- Allow others to hold you accountable for what you
say you're going to accomplish.
Those are the real reasons you want to allow the eagles
to teach you to soar. And in case you're wondering, I
have no intention of moving to San Antonio - I love the
Florida beaches too much :-)
Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host,
retired military officer, karate black belt, Master Network
Marketing Trainer, and lifetime student of marketing. He shows
people how to actually generate substantial income on-line
using very simple, easily modeled systems. An example of
such a system that you can study and duplicate is at:
http://ProfitMagician.com