How Overwhelmingly Powerful Is YOUR Reason Why?
By Willie Crawford

 
A few years ago, as I contemplated retirement from the
U.S. Air Force, I DECIDED that I was going to become a
millionaire. None of my family members, or early role
models, were millionaires.  Most of my online associates
weren't millionaires. Yet I DECIDED that I would become
one.

You see, I had discovered the secret.  Actually, I had
discovered it as a teenager, but it only crystallized
a few years ago. That secret is... a compelling reason
WHY.  It has to be an overwhelmingly powerful reason why,
so that no matter what obstacles you encounter you will
never even CONSIDER giving up or lowering your goals.

Despite the appearance, lofty goals are not easy to
achieve for many. The reason it often appears effortless for
the mega-successful is because of the many years they spent
preparing and laying the foundation.

When I was 20, I learned that "Successful People Do Things
That Unsuccessful People Don't Like To Do!"  I also learned
that these were the very things that SUCCESSFUL people often
didn't initially like to do.  These were things like forcing
yourself to make more cold calls if you’re a salesman. 
These were things like forgoing immediate gratification so
that you can experience more long-term benefits. I learned
that if you did these things they did eventually become
habit, and therefore... nearly effortless.

This is simple stuff that most of us know intuitively.
Yet, without that compelling reason why, we don't do it.
That's why you need to identify YOUR reason why.  You
need to really dig deep and make sure that this reason
why is so powerful that once you become aware of it on
a conscious level it drives you incessantly.

To help you understand, please allow me to share with you
my reason why.  Please, realize that your reason why can
change over time as your circumstances change. However,
some strong factor has to currently motivate you into
action!

My reason why is that I lived all my early life in extreme
poverty, and it "sucked!"  I never again intend to be forced
to wear clothing with holes in them, or to have to choose
between food and paying the utilities so that the
electricity won't be shut off. I never again want to FEEL
that I can't choose to have the simple things that
those around me all seem to enjoy.

Mentors taught me that your reason why has to be based
upon sound moral principles. It's ok to want to be rich
for example, but it has to be for the right reason. My
reason is that I appreciate all of the good things one
can do if he has sufficient resources. Life had also
shown me how it feels not to be ABLE to do good deeds that
you really want to do because you're "worse than broke!"

My reason why is that having lots of money allows you
to do more good.

My reason why was recently reinforced and strengthened...

My mother recently called me to tell me she had just
gotten a call from a hospital in Florida. The hospital
told her that my brother, whom we had not seen in about 10
years was on life support and that things looked grave.

I had not seen this brother for so long, because as I
traveled the world in the Air Force, he had drifted off
and disappeared. Try as we may, we couldn't track him
down. Governmental agencies told us that he was alive
but couldn't be contacted.  That was one of life's great
mysteries.

Day to day activities pushed this brother out of my
conscious thoughts... until that phone call.

The hospital told us that he still didn't want to be
contacted, but that since things appeared so grave, they
elected to contact us anyway.  I'm sure they complied with
whatever procedures they had in place.

My mother said that she wanted to fly down to be by
my brother's side, but that she didn't have enough money.
This immediately reminded me of my reason why!

A call to the hospital revealed that they had my brother
so heavily sedated that he would be totally oblivious
to our being there. They did this because he was
fighting off a lung infection, and they wanted to give
some medications a chance to weaken the infection and
at the same time allow his body to fight back. They
also sedated him to the point of unconsciousness because
they didn't want him struggling against the breathing
tubes that they had inserted.

A quick email to a friend, who is also a retired physician,
revealed that many people with my brother's condition
never even regain consciousness when they reduce the
medications and try to bring them out.  Based upon that
fact, I too agreed that my mother should fly down immediately
to be with my brother as long as necessary, and I took care
of all her travel plans and expenses.

All of this brings me back to my reason why. Working
harder... or smarter, and earning a lot of money is not what
it's all about. It's just a means to an end. For me that
end is...

- Never having to say to my elderly mother that I can't
easily provide her with a plane ticket and hotel
accommodations for practically anywhere she really wants to
go.

- Never having to say no to my young-adult children if
they need assistance with a large expense.

- Knowing that even before my grandchild was a month old
that her college tuition was assured if she chooses to
go to college when the time arrived.

- Knowing that when I'm in my 60's, 70's or 80's... just
meeting living expenses won't be a struggle.

- Being able to contribute huge sums of money to my
favorite charity or cause, and not feel that I am depriving
my family of anything that they really need.

It's really all about freedom and the ability to do
anything that I really want to do within reason. That's
why I decided I would be a millionaire. That was the
compelling reason that forced me to do what it took to
attain many of my initial goals... and that will push me
on to attain more recent ones.

So, back to you...  How really overwhelmingly compelling
is your reason why?  Is it strong enough to cause you to
STOP making excuses? If not, you need to dig deeper and
come up with one that is!  It IS within you.  

Without identifying that deep-seated, REAL reason why,
most of us won't have the driving force necessary to
accomplish things that we at one time considered
impossible.  With that reason why, we CAN accomplish the
previously unimagined. 

Spend some time today, or this week, really identifying
your reason why. It will accelerate your growth in business,
and in other areas of your life, like nothing else.



Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host,
retired military officer, karate black belt, master network
marketing trainer, and lifetime student of marketing. He
shows people how to actually generate substantial income
on-line using very simple, easily implemented systems. An
example of such a system that you can study and utilize
is at: http://SendOutCards.com/willie