William Hung - A marketing lesson to be learnt?
By Alan Cheng

The success of William Hung should be studied because there are
valuable lessons which we can learn and use for our businesses.
 
Whether you like him or hate him, you have to admit, William Hung
is a marketing phenomenon. I can guarantee no one could have
predicted this daring guy would become such a hit worldwide.
It's unbelievable. So how come?
 
Everyone knows that it was the video of William, that was placed
on the internet, which started his path to fame. So many people
emailed it to their friends that it became something viral.
 
The amount of hits the website had was amazing. It was so
extraordinary that it was reported on TV and in newspapers.
 
People love things which they find interesting and entertaining.
Boredom is a killer. Your sales letter or advertisement have to
be fun and intriguing. Never bore your customers. Try and
entertain and make them find it interesting to deal with you.
 
If a lot of people talk about your product, or it has media exposure,
then you're sure to be a winner. Try and create a viral effect or
give some reasons for people to talk about your business.
 
Next William went on to release an album. I’m confident in saying
I can sing better than him and not many of my friends will disagree
with that. But when you're well known and people talk about you,
nothing can deter them from buying your products.
 
With your home business, always try and build up your brand
name. When you release new products and introduce new ideas,
people will flock to buy it because they heard of your name
and trust you. Always try and be original and stand out in
your market. It makes me so angry sometimes when I see
adverts for products that are so boring, it puts me off buying them.
 
The American Idol has proven the point that marketing is as
important as the product, if not more important. A product
doesn't have to be perfect or outstanding. But if the marketing
for it is done well, then people will still buy it. So imagine the
amount of sales you will get if the product(s) you are selling
with your business is good and useful. With the correct
packaging, people will buy anything.
 
This is a valuable lesson. Many people think that if they improve
on the product and build a website to sell it, the hard work’s
over. How wrong that assumption is.
 
The effectiveness of marketing determines the success or failure
of a business. Get a product first, but understand that the true
battle is in the advertisement. Although having a bad product
is not advisable as you’d expect your customers to be coming
back for more. This William Hung example is to show you how
effective marketing can be. I’m not telling you to promote
something which you wouldn’t buy yourself.
 
One thing we should learn from William is to be bold enough
to do what we want and not to worry about what others think.
There are many times where people won’t start a business or won’t
expand their business due to being afraid of what others think or
afraid of failing. Would William achieve as much as he has now
if he was shy and afraid of being a failure?
 
On a final note I can’t say it better than him
"I’ve tried my best. I have no regrets".
Can you say the same with your business?

 
Alan Cheng, is the owner of www.onlinemoneymachine.com
the membership site dedicated to help the beginner start a
profitable online business. It has all the tools and information
you need to profit online with your own website. You can
contact Alan at alan@onlinemoneymachine.com