What tasks should Online Business Owners only do?

By Alan Cheng

So what does having an online business really mean? Working
18 hours a day? Checking your email account every minute of the
day? Learning HTML, PHP etc... so that you can develop your
own website? Here are 4 major tasks which I follow for
running an online business.

1. Enjoyment
An essential part of running or starting an online business is

to enjoy it. Yes, because once you enjoy doing something you

will not get burned-out or do your job ineffectively.

If you are not enjoying your work then I suggest you to stop
right what you are doing now and think about what part of the
home business you do not like. You don’t need to worry about
other things for the time being. Just concentrate on doing things

you like and that are useful.

2. The Advertisement Cycle
After ‘Enjoyment’ this is the most crucial element to the

success of your online business. I call it The Advertisement

Cycle because it’s never ending. It’s a repetitive task.

Advertising is what brings customers to your website. The

majority of your profit should be placed into advertisement.

The more effective advertising you do, then the more

customers you will have.

Always choose the kind of advertisement that works well for
your business and concentrate on that kind of advertisement.

The last thing I want to mention about advertisement is that it
should be done non-stop. Why? Four reasons:

- why stop if the more you do it the more customers you’re
likely to have

- customers don’t buy from the first time they see your
advertisement. They’ll buy from you after seeing your ads
several times.

- Even if you are doing well in your market, you should never

stop advertising. Look at Coke and look at McDonald’s.

Enough people know about them but they continue to spend

loads on advertisement. The reason? People forget about you

really quick. So you have to stay on their minds.

- Finally take a look at William Hung. See what marketing
can do? Even if you have a product which you consider to be
below average compared to your competitors, good marketing

can change things around.

3. Concentrate on making the right decisions You should spend

time thinking about things that will benefit your business.

Decisions such as where to advertise effectively, or what experts

to hire to help you with your business, how your product should

be enhanced, how to expand your business etc...

You’re the one who cares the most about your business so you
should be the one who makes the major decisions. Avoid tasks
such as programming/designing your website, submitting articles,

answering common email questions etc... These time draining

tasks should be automated or done by someone else.

Your time is better spent on developing and improving your
business.

4. Serve your customers
This important concept is sadly overlooked by most home online
home business owners. Customers are the most valuable assets
of your business and they should be treated like your best
friend.

Once a customer is happy with your service, they will buy from
you again and they’ll also refer new customers. See how a few
customers can snowball into a loyal army of responsive customers.

So now you know.

These are the 4 critical aspects a home business owner should
concentrate on. Spend your time developing and continuously
improving these areas. They should take up the majority of
your time as an owner. Leave the rest of the work to the experts

who you should hire – for they know the job better than you.

You can just target on what makes your business grow and
profit happily from it.


Alan Cheng, is the owner of www.onlinemoneymachine.com -
a complete membership package for home business owners
providing a money making website, essential tools, information
and products you need to sell. You can contact Alan at
alan@onlinemoneymachine.com